Guy Tasaka & The Free Fall of Newspaper's Ad Revenues because newspapers wolved the wrong problem

you have 7,000 us companies trying to solve the same problem and you shouldn't see this you should see a flattening you should see a spike uh but you just see this freef fall and my hypothesis is that we've been trying to solve the wrong problem we had it wrong the audience is our product and The Advertiser is our customer and the newspaper is simply a means to aggregate that audience to sell to The Advertiser and you think about the big initiatives that happened in 2.0 well the industry tried to chase scale they tried to get a page view at any expense so they were fully invested in social media posting and search engine optimization and as a result they built these very large useless audience to their customer which is the local Advertiser