this backup QB is going to make more money from one hat than he ever will in the NFL but he told me that his dad almost talked him out of this whole idea see in 2020 bonucci was drafted in the seventh round by the Dallas Cowboys that's when he received a DM that would change his life forever it was from sang Trum who had just launched a line of hats with an upside down Dallas to signify how upside down the world felt at the start of the pandemic sang wanted to send bend a couple of hats to wear during the season but neither of them could have predicted what would happen next we going to be on Hard Knock I'm not taking a hat off for a month straight all of a sudden when this episode airs on on Tuesday now A Hard Knock the Shopify store ding ding ding ding ding ding ding ding ding ding but maybe the craziest part of this whole story is that Ben almost never went into business with Sayang it all my dad almost you know single-handedly talked me out of maybe the best decision I've ever made in my life and we joke about this all the time he said you better make sure you really like this hat he didn't understand he was like hey who's going to buy a hat that says upside down Dallas on he said this could be the most expensive hat you've ever bought in your life