why do 80% of entrepreneurs fail within the first year because they're not mattress Mac meet Jim macking Vil AKA mattress Mac in the 80s Jim started Gallery Furniture with just $55,000 in a dream he sold mattresses out of an old pickup truck yeah you heard right a pickup truck but here's the kicker Jim didn't just sell mattresses he sold an experience picture this a guy in a mattress store wearing a mattress his secret crazy promotions like refunding customers if the Astros won the World Series spoil alert they did when hurricane Harvey hit Mac turned his stores into shelters a real hero move right his generosity won hearts and boosted his brand fast forward to today Gallery Furniture is a multi-million dollar Empire and Mattress Mac a living legend so what's the takeaway be bold be generous and never underestimate the power of a good mattress stay awesome entrepreneurs