The world of artificial intelligence is expanding Apple today announcing A I is coming to their products. ABC S Zarine Shah has that story. The next generation of iphone has been designed for Apple Intelligence from the ground up today. A major announcement from Apple, the company unveiling Apple Intelligence a way to use artificial intelligence. Now we're bringing together that personal context with the power of generative models. Some of the comments uses Apple expects will benefit people a smarter digital assistant allowing users to ask Siri a question, getting an answer. Even if they stumble sharing photos will be easier. Users can simply ask Siri to send them to your friends. The new tools can also write emails or texts as well as search text messages and create customized emojis on the fly. There will also be a camera upgrade. They're calling visual intelligence which you simply touch a side button on the phone, snap a picture of something for instance, a dog and instantly find the breed of that dog. The company also partnering with open A I. This means searches on Apple will tap into open A is data as long as the person using it allows Apple is not the first to offer A I tools. Some Android phones already feature A I earlier this year, Samsung rolled out the S 24. Their generative edit tools allow you to transform photos with just a couple clicks. It also has real time chat assists to make translations between languages, fast and even real time voice translations. Apple Intelligence will be available on the new iphone 16 and compatible with some previous models. The new feature will start to roll out in a free software update next month, Zen Shah ABC News, Los Angeles.