The Professional Women’s Hockey League
has just unveiled the team names and logos for its inaugural six as they
head into their second season. After playing last year under just their
geographic names, each team now has a brand-new identity that reflects their home
cities, their fans, and the spirit of women’s hockey. So let’s quickly break down the new
names, logos, and the stories behind them. First up, the Boston Fleet. Boston’s new
name symbolizes unity — fans and players moving together toward one common goal. The Fleet
takes inspiration from Boston’s maritime history, referencing everything from
shipbuilding to commercial fishing boats. The logo features a green
sideways anchor forming the letter B, with a dynamic design representing the energy
of the ocean and the team’s resilience. Fans of vintage hockey might see a resemblance
to the logo of the old Binghamton Whalers of the American Hockey League, which was a
Hartford Whalers logo turned on its side. Next, we have the Minnesota
Frost. Last season’s champions, this team’s identity is all about embracing the
cold winters of Minnesota. The Frost reflects Minnesota’s deep connection to hockey, where
winters turn the Land of 10,000 Lakes into the Land of 10,000 Rinks. Like the Atlanta
Falcons, the logo is a forward-charging F, here presented in two shades of purple
and designed to resemble sharp icicles. In Montréal, we get the Victoire de Montréal,
pardon my pronounciation. The Victoire, or “Victory” in English, honours the city’s
rich, championship-filled hockey history and its passionate fans. The logo is a beige shield
which incorporates several blue and red elements, including an art deco-inspired V that evokes
a victory sign and wings from the Goddess of Victory. The fleur-de-lis at the top
is a nod to Quebec’s cultural history, with the letter M representing Montréal. Heading to the Big Apple, we meet the
New York Sirens. This name captures the city’s energy and pace, while also
referencing the sound of a hockey horn after a goal is scored. The
logo, in teal, blue, and yellow, features reverberating Ss designed to look like
sound waves, reflecting New York’s constant hum, while the bold NY in the background is designed
to mimick the city’s iconic architecture. Moving on to the capital, we have the Ottawa
Charge. The name is inspired by Ottawa’s motto, ‘Advance,’ and speaks to the city’s growth
and forward momentum. The logo’s design, a red and gold O, symbolizes the intensity
and passion that Ottawa’s fans bring to every game. The spikes radiating from the back
of the O emphasize forward movement — and, when combined with the red and gold colour scheme, can’t avoid a surely unintentionally
similar look as the NHL’s Calgary Flames. Finally, we have the Toronto Sceptres,
a reference to Toronto’s rarely used and largely forgotten nickname of the Queen City.
The sceptre is a symbol of strength and power, and now here represents hockey royalty. The
logo features interlocking T and S initials, no, not for Taylor Swift, in gold and blue, with the
T doubling as a sceptre topped with a golden orb. And there you have it, The Boston Fleet,
Minnesota Frost, Victoire de Montréal, New York Sirens, Ottawa Charge, and
Toronto Sceptres marking that start of a major new chapter for the PWHL,
and now we wait for the uniforms…