from peleton bikes to custom rugs John Foley is betting big on a surprising new Venture after leading peleton to incredible Heights John Foley is back with a brand new business but this time he's ditching Fitness for home decor can eresa his custom rug company be the next big thing former pelaton CEO John Foley known for founding the fitness giant has shifted gears to launch a custom rug company called ernesta despite the unexpected transition from Fitness to home decor Foley has been passionate about the idea for over a decade eresa founded in 2022 allows customers to design custom crash which saw its valuation plummet from $50 billion to just over 1 billion dollar Foley who stepped down as CEO in 2022 admits he lost much of his wealth but remains optimistic about his new Venture he's confident ernesta can become another disruptive consumer brand drawing on the support of many former peleton team members who have joined him fley also expressed skepticism about the public markets citing the DraStic fall in peleton stock as a cautionary tale now he's focused on building AR Nesta in New York City which he believes is the best place to run a business due to its Dynamic environment will Foley second act be as successful as is first follow along as this intriguing Journey unfolds