You might to yell from the rooftops you might have to yell from the rooftops right and that literally might mean you're actually standing out on the street you might be all over social media you can pre-sale you can have people go on to a list there are many many ways that you can actually be testing that getting that attention and collecting those names and getting that Get interest before you invest interest before you've actually had to take the huge investment for some products right you can do that all as as pre coming soon you know all of those things so you're testing the market to Test the market see if your product has viability by getting a lot of attention and remembering from a 10x perspective it will take 10 times more effort than you think Money Follows attention which is one of the the rules from 10x