charging Apple watch ever in just 30 minutes you can get up to 80% battery making it easier to charge your watch whenever it fits into your day the smaller speaker metal back and other Innovations makes series 10 not only thinner but also lighter weight aluminum cases weigh up to 10% less than the previous generation and we're introducing another lightweight material in a gorgeous new finish polished titanium this year that's Apple Watch series 10 it's the thinnest Apple watch Ever with our largest and most advanced display and a Sleek lightweight allmetal case that comes in gorgeous new finishes of aluminum and Polished titanium the design of series 10 is truly a milestone of watchmaking it has the powerful S10 Sip and a breakthrough new sleep apnea feature series 10 is our fastest char charging watch yet with all day 18-hour battery life new depth and water temperature sensors make it great for water activities it includes the intelligent new features of watch OS 11 and it looks fantastic with this year's watch bands with bold colorways from Nike and refined new styles from AES we can't wait for you to experience how great series 10 fills on your wrist Apple Watch series 10 starts at 399 you can pre-order starting today and it will be available on Apple watch Ultra 2 is our most rugged and capable Apple watch with a durable titanium case and Sapphire front Crystal now in a stunning black with a matching millanes Loop it includes the intelligent features of watchos 11 Ultra is the Ultimate Sports and Adventure watch with powerful capabilities for runners cyclists swimmers hikers and athletes of all types Apple watch Ultra 2 starts at 799 you can pre-order starting today and it will be available on September 20th these new models are the best open ear airpods we've ever built with game-changing audio performance powered by Advanced machine learning that enables personalized spatial audio and active noise cancellation with voice isolation Siri interactions and so much more the Next Generation airpods 4 are just $129 and airpods 4 with active noise cancellation are $179 you can pre-order them today and they will be available on September 20th we are so excited for these updates coming to airpods Pro 2 delivering the world's first all-in-one experience with active hearing protection a clinical grade hearing test and an easyto use professional grade hearing aid building on years of impactful work these Innovations are driven by our unique integration of hardware and software and are something only Apple can deliver we expect to receive clearance from the FDA and other Regulators soon with availability of the hearing test and hearing aid features this fall in over a 100 countries and regions including the US Germany and Japan these features will be available in a software update coming to airpods Pro 2 and iOS 18 to help make hearing Health significantly more approachable for so many people now I'll pass back to Kate these are the Breakthrough updates and category defining innovations that take the entire airpods product line to the next level with the best opene audio performance ever in airpods 4 a transformational endtoend hearing Health experience for airpods Pro 2 and stunning new colors with USBC charging for airpods Max and now back and that's iPhone 16 with Incredible camera experiences including the 48 megapix Fusion camera macro and spatial capture deep customization abilities with the action button an iOS 18 and built for Apple intelligence from the ground up with a18 camera control that enables visual intelligence and a big boost in battery life this marks a new error for iPhone here's Ione iPhone 16 in action iPhone 16 and iPhone 16 plus are a huge leap forward they still start at just $7.99 for iPhone 16 and $8.99 for iPhone 16 plus with exceptional durability longevity and software updates iPhone holds its value longer than other smartphones which means it's even easier to benefit from excellent iPhone trade-in offers from Apple and our partners including up to $800 off in the US when you trade in an iPhone 12 or newer trading can also be done in our stores or online which are also great places to learn more our teams are ready to help you learn about new features like apple intelligence and decide which iPhone is right for you even helping with personalized setup and now back to Tim and that's iPhone 16 Pro with apple and elligence A8 Pro a beautiful titanium design larger displays camera control and innovated features across photo video and audio this is a huge step forward iPhone 16 Pro gives users the best of iPhone that will have a meaningful impact in their daily lives these are the best iPhones we've ever made they start at just $9.99 for iPhone 16 Pro and $1.99 for iPhone 16 Pro Pro Max we also have amazing offers from Apple and our partners including up to $1,000 off in the US when you trade in an iPhone 12 Pro or newer all new iPhone 16 models will be available for pre-order on Friday and will be available in stores next week on September 20th with apple Intelligence on iPhone 16 and iPhone 16 Pro this is the most extraordinary iPhone lineup ever now we announced Apple Watch series 10 the thinnest Apple watch yet featuring our biggest display fastest charging and incredible new capabilities and the stunning new Apple watch Ultra 2 in Black titanium it's the ultimate Apple watch both have sleep apnea detection and come with all of the advanced features of watch os1 airpods 4 with its comfortable new design incredible imp improvements to audio performance and the option of active noise cancellation airpods Max with USBC for more convenient charging in beautiful new colors and a revolutionary new in to-end hearing Health experience that includes being able to use your airpods Pro 2 as a clinical grade hearing aid I'm really excited about the impact this will have on so many people's lives I'm also excited about a new generation of iPhone built from the ground up to deliver Apple intelligence and its breakthrough capabilities iPhone 16 powered by a18 with an incredible new 48 megapixel Fusion camera fantastic photo experiences the addition of the action button and the camera control as well as all of the capabilities of iOS 18 an iPhone 16 Pro the most advanced iPhone we've ever made powered by a18 Pro featuring even larger displays industry-leading Pro camera system with a camera control and studio quality audio The Innovation and invention these products deliver will continue to deepen the meaningful impact they have on all of our lives