Guy Tasaka on How Newspapers should help local Business Owners

you you think about what a local business owner has to deal with right now they're overwhelmed by the marketing opportunity they're overwhelmed by the the digital agencies and the people who come into their shops every day they want to run their business they don't want to make marketing decisions so we have to sell them more than media we have to be their Consultants we have to understand that we're The Trusted Source they might not take calls from the other 50 people calling them you know trust is in new gold and we really need to understand that we really need to leverage that and like I said I've been in the industry for almost 40 years and I remember the days when we were the trusted resource and you know back in the day a publisher of a newspaper was on par with the mayor of the city in terms of influence and importance but I firmly believe that we can leverage what we have and get back to back there we have to do it a little bit different but we can get back there while the trust is still there