DOING THAT ON FRIDAY. >> IT WAS A WONDERFUL WAY TO GET OUT. >>> FEEL THE FREEZE. THAT IS THE NEW SLOGAN OF THE DEFENDING CHAMPIONS OF THE PROFESSIONAL WOMEN'S HOCKEY LEAGUE. >> THEIR NEW NAME IS THE MINNESOTA FROST. MARIELLE MOHS HEARD FROM FROST FANS ABOUT THE NEW TEAM IDENTITY. >> BEING AT THE GAMES, I WAS HOPING WE COULD START HAVING SOME CHEERS OTHER THAN, LET'S GO, MINNESOTACARE >> Reporter: MORGAN CONLEY IS A SEASON TICKET HOLDER AND CAUGHT AS MANY HOME GAMES, BUT FELT ONE THING WAS MISSING DURING THEIR INAUGURAL SEASON. >> I WAS PATIENTLY AWAITING OUR I-TEAM NAMES, TO START GETTING THAT BRAND IDENTITY TOGETHER, BUT I THINK IT JUST ADDED TO THE EXCITEMENT AROUND THE LEAGUE. >> Reporter: NOW THE WAIT IS OVER FOR FANS. THIS TEAM WILL NOW BE KNOWN AS THE MINNESOTA FROST. >> IT IS KIND OF A FUN TAKE ON THE ICE AND THE LAKES AND THE POND HOCKEY AND ALL THAT STUFF. >> THE EXCITEMENT OF THINKING ABOUT IT, SAYING FANS IN MINNESOTA. >> THEY DID THE NEW LOGO, WHICH THE LEAGUE SAYS IS DESIGNED TO LOOK LIKE ICICLES AND MOTION TO EMBRACE THE HARSH BEAUTY OF MINNESOTA WINTERS. >> IT IS A BOLD AND INTENSE LOGO. I THINK A LOT OF PEOPLE ARE EXCITED ABOUT IT, INCLUDING THE PLAYERS. >> I APPRECIATE THEY DID NOT GO FOR A FEMININE NAME AND THEY DID NOT TRY TO MAKE IT CUTESY AND PLAY OF THE FACT IT IS A WOMEN'S LEAGUE BECAUSE OF END THE DAY, IT IS A SPORTS LEAGUE. >> Reporter: MINNESOTA FROST WILL KEEP THE PURPLE AND BLACK. ALL OF HER GEAR