Ultra 2 is now available in a gorgeous satin black this incredible deep dark finish is achieved through a custom blasting process the diamondlike carbon PVD coating was specifically formulated to make the Surface extremely scratch resistant and durable every Ultra case is made with 95% recycled grade 5 titanium it's the same material used by by the Aerospace industry and there is a beautiful matching dark zirconia back Crystal completing this new look our updated bands with matching black titanium Hardware we're also excited to introduce a new Ultra band the titanium millanes Loop inspired by stainless steel mesh historically used by divers this new band is made from corrosion resistant titanium and designed for scuba titanium wire is woven flattened and polish to create a smooth surface that wraps fluidly around your wrist the parachute style Buckle has Dual side release buttons that close with an audible click and like all Ultra bands is designed to stay securely on your wrist it's surprisingly lightweight and elegant enough for any occasion available in both natural and black the titanium Millan Loop joins new colors of the Trail Loop Alpine Loop and Ocean band and this year we we're extending our partnership with Hermes to ultra the new onm band is made of a high density 3D knit with a titanium Buckle designed for water sports and the exclusive AES Maritime watch face features high visibility numerals and the action button launches a sailing inspired countdown time timer timer that's Apple watch Ultra 2 now back to Jeff Apple watch Ultra 2 is our most rugged and capable Apple watch with a durable titanium case and Sapphire front Crystal now in a stunning black with a matching millanes Loop it includes the intelligent features of watchos 11 Ultra is the Ultimate Sports and Adventure watch with powerful capabilities for runners cyclists swimmers hikers and athletes of all types Apple watch Ultra 2 starts at 799 you can pre-order start today and it will be available on September 20th Apple watch Ultra 2 joins the completely redesigned Apple Watch series 10 and the popular Apple watch SE we couldn't be more excited about the Apple watch lineup for 2024 and the continued impact it will have on users lives and this year any Apple watch in any finish can be carbon neutral giving you even more Choice with a lower carbon impact it's one more step towards Apple 2030 our commitment to be carbon neutral across our entire footprint back to Tim these are the most beautiful and capable watches we've ever created now let's talk about airpods airpods forever change what we imagine great headphones could be they are the most loved and most most popular headphones in the world airpods provide an incredible audio experience and are magically easy to use this year we have significant updates across the entire lineup so let's start off with the new generation of airpods hello hello got places to be [Music] hello hello hello I got places to be introducing airpods 4 here's Kate to tell you [Music] more airpods 4 build on the original industry defining design loved by millions of people to set an entirely new bar for fit and comfort the geometry of our ears is unique to each one of us and creating one shape that naturally fits people around the world is a significant challenge we used Advanced modeling tools like 3D photogrammetry and Laser topography to build an unparalleled data set we precisely mapped and analyzed thousands of ear shapes generating over 50 million individ idual data points this helped us refine the design to create our most comfortable airpods ever these also have incredible technology powered by the H2 chip which is the most advanced in the industry unlocking experiences only Apple silicon can deliver that starts with a massive Improvement in audio quality thanks to a new acoustic architecture with richer base and Crystal Clear highs these are the best sounding airpods ever in this open ear design and that includes personalized spatial audio which surrounds you with sound and transforms music movies and games with our most immersive media experience airpods are also perfect for taking calls handsfree and machine learning makes this experience even better when interacting with Siri you can simply nod your head yes or shake your head no in response to Siri announcements and for clearer call Quality quality for whomever you're speaking to voice isolation instantly removes the background noise around you no matter your environment call from Francis Lee answer it hey just give me a minute yeah the girls are practicing in the garage I hear perfectly you're not hearing that cuz they are loud oh yeah in addition with a quick press on the force sensor you have even more control to play or pause music and to mute or end calls to make these airpods even more convenient to charge and carry with you everywhere you go the charging case has USBC and we've made it the smallest most portable case ever for airpods while delivering up to 30 hours of Total battery life now for those who are looking for an even more advanced performance in this style e e e e e e e e e e for