[Music] well I can all but guarantee that is not how you were expecting that video to start and that is the goal my name is Will Owen and this summer I'm really excited to take you on a journey to see how I created the brand token Je [Music] token Jew is a community we've created through Instagram of 42,000 Jews and non-jews we've gone viral on many occasions and what we think has really stuck is our mission which is connecting Jews that we like to say sit on the periphery those who find their Judaism not through the typical Avenues of religious doings but more so through culture and through comedy like this surprise surprise surprise surprise we've been featured in The Huffington Post we've been featured in Forbes and soon to be a big feature with the Jerusalem Post we've also collaborated with some amazing Brands including this hilarious video with High Times magazine which resulted in 8 million views happy Hanah now I know what you might be thinking cannabis really that's how you're planning to connect Jews well let me tell you something it's 2024 grow up it's not taboo anymore it's about to be federally legal and we want to make sure that there's representation in the space but more so what we're trying to accomplish is something bigger we're trying to create a community of folks who can reconnect to their Judaism and be proud of their Judaism through a different light through culture through community Through comedy and through can and so we'd love for you to follow along to check out our hilarious content over the course of the summer and Beyond to like to share to comment on our stuff because it's going to take folks like you who are super proud and super loyal to the community for us to really make this thing stick