now obviously this goes without saying if you can but I want to quickly discuss the effectiveness of using celebrities in your marketing campaigns now it could either be a local celebrity or could just be someone that's popular in your community but I just want to share with you an example of Allan Shan fernstein who used to run intensive opportunity ads and met Robert vaugh from the man from uncl at a fundraising event fernstein paid vaugh a small fee just to use his picture in an ad with a quote underneath it that said America is the greatest land of opportunity in the world this has nothing to do with endorsing product or company but it still resulted in a 20 to 30% bump in sales in all the different advertisements again you can even use Hometown Heroes local skateboarders a battle rapper or even someone who has celebrity siblings