Frank Luntz evaluates whether Trump's "communist" attacks against Kamala will work

POLITICAL PATHWAY, THE POPULATION GROWTH LET'S JUMP RIGHT INTO HOW ALL OF THIS IS PLAYING WITH VOTERS, WITH AND STRATEGIST FRANK ONE ONCE WHEN IT COMES TO THEC PLANS, WE HEARD THE VICE PRESIDENT LAYOUT PART OF HER ECONOMIC AGENDA TODAY, DONALD TRUMP, AT HIS NEWS CONFERENCE YESTERDAY, TRIED TO GET AHEAD AND CAST HER AS A COMMUNIST. REPORTEDLY PROPOSING COMMUNIST PRICE CONTROLS. SHE WANTS PRICE CONTROLS THAT LEADS TO FOOD SHORTAGES, RATIONING HUNGER ATI ' PLAN. KIND OF ERASE ALL TO DOFFERENT IS DEFINE OUR OPPONENT AS BEING A COMMUNIST OR SOCIALIST, OR SOMEBODY THAT'S GOING TO DESTROY OUR COUNTRY I THINK THAT'S THE FOURTH PRESIDENT LAYS IT OUT RIGHT THERE, RIGHT? >> WE'RE TRYING TO DEFINE OUR OPPONENT. THEY'RE VERY CLEARLY TRYING TO DEFINE HER AS A COMMUNIST OR POLICIES AREN'T IST POLICIES, ALTHOUGH THEY ARE AGGRESSIVE IN TERMS OF HOW THEY OPERATE WITHIN MARKETS, HOW DO YOU THINK THAT LINE OF ATTRACT ATTACK IS LANDING RIGHT NOW? >> IT ISN'T IT'S ONE OF THE REASONS WHY TRUMP HAS BEEN DECLINING IN EVERY SURVEY IN JUST ABOUT EVERY STATE OVER THE LAST FEW WEEKS THE PUB ABSOLUTELY WANTSFOCUS ON INFLATION, ON AFFORDABILITY. THE ABSOLUTE CARE ABOUT PRICES FOR FOOD AND FUEL, HOUSING AND HEALTH CARE AND THEY'RE NOT ASKING FOR AN IDEOLOGICAL SOLUTION. THEY'SKING FOR A DAY-TO-DAY SOLUTION. WHAT HARRIS PROPOSED IN THE LAST FEW HOURS IS GOING TO PLAY WELL WITH VOTERS, AT LEAST INITIALL' LO THEIR WALLETS AND THEIR POCKETBOOKS AND THEY'RE SAYING, I CAN'T AFFORD DAY-TO-DAY LIFE TRUMP WOULD BE MUCH BETTER OFF COMPARING INFLATION UNDER HIS ADMINISTRATION VERSUS THE MUCH BETTER OFF TALKING ABOUT TL BECAUSE THAT'S SOMETHING WE CAN AL TRATHER THAN ACCUSING HER OF BEING A IST, WHICH I NOT CREDIBLE AND THIS IS THIS IS WHAT HAS HAPPENED IN THE CAMPAIGN OVER THE LAST FEW WEEKS. AND IT'S ONE OF THE REASONS WHY SO MANY RE TAKING ANOTHER LOOK AT HARRIS, NOT BECAUSE OF WHAT SHE SAYS, BUT BECAUSE OF WHAT DONALD TRUMP IS SAYING ANCH THEY DON'T LIKE IT AH AND YOU CAN MP'S ADVISERS KNOW EXACTLY WHAT YOU'RE SAYING. >> THEY LITERALLY PUT P BEHIND HIM YESTERDAY TO TRY AND MAKE THE EXACT POINT THEY'RE TO GET HIM INTO THAT SPACE. I DO WANT TO ASK YOU, THOUGH, FRANK. WE HEARD TRUMP RAISED SOME EYEBROWS AT A LATER EVENT ON ANTI-SEMITISM. HE WAS HONO WIDOW OF GOP MEGADONOR, SHELDON ADELSON AND. INISE FOR HER HE APPEARED T SWIPE AT VETERANS ON SOME LEVEL, LISTEN MIRIAM, I WATCH SHELDON SITTING SON THE WHITE HOUSE WHVE MIRIAM THE PRESIDENTIAL MEDAL OF FREEDOM, THAT'S THE HIGHEST AWARD YOU CAN GET AS A CIVILIAN IS THE EQUIVALENT OF THE CONGRESSIONAL MEDAL OF HONOR. >> BUT CIVILIAN VERSION, IT'S ACTUALLY MUCH BETTER BECAUSE EVERYONE GETS THE CONGRESSIONAL MEDAL OF HONOR THAT SOLDIERS, THEY WERE EITHER IN VERY BAD SHAPE BECAUSE THEY'VE BEEN HIT SO MANY TIMES BY BULLETS, OR THEY' DEAD AS OUR RESIDENT EXPERTFOCUS GROUPS, WHAT ARE THE DIALS DOING WHEN PEOPLE HEAR THAT? WELL,HAT'S NOT ANATT ACTUALLY, AS A RESIDENT PROFESSOR AT WEST POINT'S, I WILL TELL YOU THAT I'M VERY ATTUNED TO PAYING CLOSE ATTENTION TO ANY MENTION OF VETERANS OR A MEN AND WOMEN IN THAT IS NOT WHAT HE MEANT AND ? SOMETIMES HAS A SOMETIMES AS QUITE FRANKLY DIFFICULTY BECAUSE HE'S TRYING TO WRAP AN SOME WAYT A PICTURE FIGURE OUT THAT IS NOT FAVORABLE TO HIS OPPONENTS. AND SOMETIMES HE GE TRAPPED UP IN W SAYS IN THE END, THE VETERAN VOTE IS GOING TO BE IMPORTANT BECAUSE IT'S NATION AND AT VETERANS PARTICIPATE TYPICAL VOTE IS SOMEWHERE BETWEEN 7070, 5%. REPUBLICAN. >> IT MATTERS THAT THEY PARTICIPATE JUST FOR THE SAKE OF THEIR VOICE BEING HEARD I THINK TRUMP HAS TO BE MUCH MORE CAREFUL ABOUT WHAT HE SAYS AND HOW HE SAYS IT. >> AND I THINK HE HAS TO BE REALLY FOCUSED ON PAYING RESPECT TO THOSE ISSUES AND PEOPLE AND ORGANIZATIONS THAT HE AGREES WITH YOUR ALLOWED TO ATTACKS I'M VERY CAREFUL ABOUT WHAT I WHAT YOUR NETWORK ABOUT WHAT I SAY IN ALL MEDIA BECAUSE IN THE END WAS SO ACCUSTOMED TO DELIVERING CRITICISM AND NOT TO VISUALLY ACCUSTOMED TO DELIVERING SOLUTIONS. AND THAT'S WHAT HE SHOULD BE FOCUSED ON HIM, PARTICULARLY THE FACT THAT HE HAD A SUCCESSFUL ADMINISTRATION MANY OF THESE ISSUES, HE'S NOT TALKING ABOUT ALL. HE JUST USING IT AS AN ATTEMPT