speaking of life changing I don't know how this is going to change these gentlemen's lives but the Kelsey Brothers Travis and Jason Kel um am I saying their name right NF is Kelsey or Kel Kel Kel it's Kelsey Kel I always say I always [ __ ] it up you say Kel yeah no I don't know how honestly I don't know how Travis Kelsey Kelsey Travis Kelsey all right cool how Reggie know that bro I know because I really like their podcast oh do you really oh really oh you're tapped oh you tapped in well cuz um a lot of the clips show up it's like virtually right yeah new podcast love I love when he has wifey on Kylie Kelce when she like talks about him and like the husband [ __ ] that he does Jason Jason yeah Jason Kelsey I don't know I love I like their little stories check it out now the Kelsey Brothers they just ink a new deal last week we reported on um some more podcast news this week we got uh some additional podcast news with the Kelsey Brothers $100 million threeyear deal with with wry hey how much 3 years $1 million 100 million oh I'm I the first time you said it the first time a [ __ ] hold up I [ __ ] that up 100 million one million of them is nothing be very clear very [ __ ] um yeah we're we're in the podcast space um I like to consider myself very educated with just podcasting and Deals and all of us educated in this in the business of podcasting um the theory around podcasting over the last two years in particular has been there isn't any money in the space we've seen a lot of major companies pull their money uh pull their investments from podcasting we see Spotify no longer does exclusive deals with content creators with creators they do more so licensing deals or brand uh let me not say brand deals but they'll work with the creators and they say Hey you can distribute on every platform but just have Spotify on the artwork right is one of those things so yeah um we've heard that there's no money in podcasting but it seems like the people at the top of the food chain seem to have found it yeah is it all the people last week Manny got mad at me when I said them whites is not taking nothing less than 100 million I'm seeing a trend I'm waiting for some ethnic people to get these dollars I'm waiting no real talk I I want to see um a cultured podcast make $100 million I think that real talk that would yes no I think it depends on the content because you depending on the content you need to sell um uh you need to be able to Market it to different um audiences different audiences and different um I just lost the word demographic demographic um investors M gotta um and ads um advertisement agencies that's what I was looking for so if your content is kind of off color then it's probably hard to sell to other so you know what I mean is this is this do you truly believe like this is a race thing for sure and I hate to die on that Hill I don't know because I don't think it is I hate to die on that H to Pier's point like I agree that people that invest in like these crazy billions of dollars into this they are thinking like okay like who can we um Market this to which is so crazy because call her daddy is like a salacious like sexy podcast that that's like her brand and they still invested this much so it's like what the [ __ ] they invested in her network okay five shows under the one Creator like the the the head of that snake is Alex Cooper the the draw of that network is called her daddy but her show or her deal is predicated on five shows under her network whereas this is a podcast deal between these two football players oh my God so the one show 100 Mil at at the same time too when when you boil down the numbers they're each getting like eight a little bit over eight and a half million a year for the three years cuz there two of them if the split is down the middle oh you saying if they split it yeah name me one other podcast who isn't white based that has made that money I don't know who has made that type of money yeah a re maybe well I don't know I don't know but maybe Jay shett he's not white he's a huge podcast sure he's 100 million he's 100 million and I deal I'm talking about the 100 million like the deals yeah I'm talking about the100 million deals that have been rolling out you think Gillian wallow got that I don't know if they ever said their actual number I don't want to hate on them good Brothers I know they got a lot money from I don't know if it was 100 yeah I feel like we would all know yeah they would they would they would have announced it would have been all the press release put really good content I'm a fan of their stuff but I don't know if they saw hundred a lot of rants from their peers would have happened and I want to be corrected real talk I want to come in here and say yo there's some people that look like us that just did I got it I'm waiting I'm waiting real is it a demographic thing it we spoke briefly about that when Mandy was here it is a demographic to an extent right because if a company feels that we can Market Caucasian people more because there's more of them in this country I'm just saying maybe by their metrics they might look at the other ethnic podcast and go I'm sorry you know you guys can be as entertaining as you are as you want the numbers don't read what we want on paper I never looked at that know I'm saying I do know that the Kelsey Brothers they have uh one of the top podcasts in the world yeah they were doing really well that's a fact they doing well I I'm sorry let me have to cut you off I do want to add all of these podcasts that get this money are very good podcasts I don't want that to be from my point here like know that's not your okay I'm just saying there are some podcasts that aren't white who are produced really well ran really well and they don't get that type of money opportunity I'm waiting I forget the name of I think Julian edelman's um podcast is kind of in that same vein because he brings on a bunch of different guests former Patriot y yep former Patriot receiver got you but I think it's it's frat boy humor which is always going to go which is the foundation of like a bar stool which is how Pat McAfee he got all of his bread bit yeah he could say whatever he could call a white [ __ ] a white [ __ ] that [ __ ] said what the [ __ ] repercussions are different it is a little bit different imag Stephen A Smith did that I'm not oh my gosh oh my god um he spoke down to uh one of the higher ups I forget the guy's name yeah he had be withot EXA like he he he has a little bit long a longer leash than most because he did it a different way and I think um the demographics at least cross-contaminate between the Kelsey brothers and Pat McAfee I think it stems from again that frat boy humor um and also I don't think we should fail to mention one of them is dating the biggest artist in the world he still well and one multi super I think he won three two Super Bowls two or three Super Bowls regardless of the Super Bowls there's a lot of [ __ ] with microphones and Super Bowl rings there's not a lot of people who is dating Taylor Swift Tracy is still a thing who who Taylor Swift and Travis Kelsey yeah yeah that was circulating last year Tracy I didn't I didn't is just combining Travis and Kelsey Kelsey y know I be [ __ ] up with the whites my say hold up about to get it that was circulating last year trailer I think it was trailer oh it was trailer he said Tracy but that's just that's just combining his own name I tried to have your back I love y here keep me sh but I think that all plays play plays in in this I think again you get to cast a wi in that I do think there are a ton of black creators that deserve that and maybe not a ton but I know I can name at least one two three that do deserve something like that we talked about Stephen A Smith I don't see how he doesn't or Shannon sharp how he doesn't feel like he's valued at something like that obviously a Joe Buton we know his audience we know his consistency we know what he brings to the table I think there's certain black creators um who do deserve that type of look and for whatever reason they haven't gotten it I we don't see the numbers right I had a conversation the other day and my mom was asking me cuz she was super proud and super excited when Charlamagne shouted us out on brilliant idiots for sure like because again you got to understand the generation before us they grew up in radio yeah charlamagne's the biggest thing in radio for the last 10 15 years so when somebody like that acknowledges us we're super [ __ ] grateful but then when our family hears it or when they see it it clicks a little bit different my mother my mother Nigerian she was oh my God sham oh sham I watch The Breakfast Club I wish my mom spoke English cuz then she would know how fire that is but it's it's a real thing say how she would have said it yeah I'm not about to do that that that would be fire right but but when Charlamagne acknowledges us and what it is that we're doing like that's a that's a real big thing in my family group chat everybody super hyped and so my mom comes to me she's like her her wheel start turning yeah cuz now she wants to know how can we take this podcast to another level that's what we're trying to figure out and I'm telling I'm like Yo Ma I promise you I'm studying all of the analytics I'm looking at the charts I know how to read the data like I'm in these these conferences like if I knew I would and I feel like we're doing everything that we can obviously there's tremendous growth on the podcast and the numbers and the audience and everything listeners but when it comes to certain like other creators where I don't have the visibility and none of us have the access to their numbers we don't know I don't know what Travis Kelsey is doing back salute to all my [ __ ] but [ __ ] going to say when they made $100 million and and you going to see it somehow another you you go salute you going to see it you going to see it you know the phrase you know there will be signs there will be signs episode title I like that that's real smooth regie there will be signs say on no