Purpose driven life - Rick Warren, 2005 (Others: Barack Obama/ Eric Clapton)

a certain amount of lifestyle and water usage relying upon outside sources of water you know namely from Northern California and from the Colorado River through aqueducts that were put in decades ago when we started looking forward we knew that population was going to increase and outside sources are affected by the same drought here the Colorado Aqueduct transports water from the Colorado River to Southern California the transport of water is extremely energy intens iive costly and now unable to supply California's current demands this used to be a heavily agricultural area it's called Orange County for a reason it was full of orange groves soybean Fields there's a longtime perception not just in California but in a lot of the US that when you use groundwater it's kind of a natural source it's usually free from contamination it's very good quality water that it would just replenish itself right nature will do that for you okay let's take on this waste water the's team worked hard to persuade the government that using recycled water to refill the aquifers would enable Orange County to Future proof their supplies and avoid another drought the Great great part about putting it underground is we lose virtually nothing we actually lose more when you see a large Reservoir or a lake you lose a good 5% to evaporation you almost have a natural protective cap keeping it free from environmental contaminants and so it's you know it's kind of Nature's perfect storage Bowl we kind of Hit the geological Jackpot by having this large natural underground aquifer that as long as we take care of it can sustain all of our population of course in many parts of the world large cities are continuing to deplete groundwater levels while government struggle to get a hand is literally sinking under its own weight causing roads and buildings to crumble relying on governments to solve the problem isn't enough to make a Major Impact worldwide would require the of the agenda invest in Technologies to reuse water recycle water save water so that the future Generations are not in a bad place industrial production frequently involves water usage on a massive scale whilst the Cosmetics industry isn't the biggest offender Innovation and processes here have begun that could influence water usage in many areas of manufacturing because cleaning equipment between Cycles is the most water intensive part of production and in the areas where water is critical we have to do all what we can to reduce our impact on this community for