*Do you know how much money you
could make just by being on the sidelines of one of the biggest
tennis tournaments in the world?* Today, we’re diving into the fascinating story
of Paige Lorenze, a rising social media star who's turning her relationship with tennis star
Tommy Paul into a multi-million dollar career. While Tommy battles it out on the court at the
US Open, Paige is carving out her own path, raking in some serious cash and redefining what
it means to be a tennis WAG in the modern era. Let's set the stage. Back in June, Paige Lorenze,
a 26-year-old influencer, found herself in the spotlight for more than just her social media
content. She was seen alongside her boyfriend, Tommy Paul, as he lifted the prestigious
Queen’s Club Championships trophy. While some tennis fans criticized her for
allegedly stealing the spotlight, Paige saw this as an opportunity to elevate her
brand and take her career to the next level. Now, with nearly 700,000 Instagram followers
and over 250,000 YouTube subscribers, Paige is part of a new wave of influencers
who are using their connections to the sports world to build lucrative careers. And
let me tell you, it’s paying off big time. Paige’s social media presence, featuring popular
trends like ‘Get Ready With Me’ and ‘Week in the Life,’ has caught the attention of major brands.
In fact, Forbes estimates that she could earn up to £2.2 million this year alone—most of that
coming during the US Open. Can you imagine making as much money as a professional
athlete, just by being their partner? Paige recently revealed that she’s landed
a whopping 15 sponsorship deals just for the US Open. And these aren’t just small-time
partnerships—she’s working with big names like Target, Dove, and Wella. On top of that,
she’s promoting her own clothing brand, Dairy Boy, making the most
of her time in New York City. But it doesn’t stop there. Paige’s influence is
so significant that she was recently named Chief Lifestyle Officer at the Miami Open. She’s not
alone in this space either. Take Morgan Riddle, girlfriend of World No.13 Taylor Fritz, who
starred in a Heineken marketing campaign during this year’s US Open. And Ayan Broomfield,
who’s dating tennis star Frances Tiafoe, perfectly summed up the significance of
this time in New York when she told Forbes, “I call the U.S. Open my Met Gala because
every single day there are events. This is, for the American girls, our time.” So while Tommy Paul is fighting to
reach the fourth round of the US Open, Paige Lorenze is securing her place as one
of the most influential sports-adjacent figures on social media. Her story
is a testament to how influencers can leverage their connections and the
spotlight to build a brand that resonates with a global audience—even if only 15% of
that audience actually cares about tennis. And with that said, thanks for
watching and until next time!