Big 12 commissioner Brett ymar and chief football officer Scott Draper are attending the BYU SMU football game at Gerald R Ford stadium in Dallas tonight their presence highlights the ongoing expansion and strategy of the Big 12 Conference as it looks to strengthen its brand and enhance competition the game promises to be a significant showcase as both teams aim to assert their dominance in the evolving college football landscape with yourm Mark and Draper closely monitoring the team's performances and fan engagement [Music]