Fans Club Channel visit & Interview | IFA Berlin

every city has its own Rhythm Berlin with its fascinating blend of history and modernity where nature and Innovation coexist in harmony invites us to imagine how we can shape a future where technology and sustainability redefine our way of living hi I'm Sophie as part of our latest fans club project I'm here in Berlin to engage with locals exchange ideas and delve into what the future of living should look like let's hear from berliners about their vision of the future I think that the future of living will be a lot more automated the the life with technology focus on the how we treat the planet we need to use uh new technologies to improve our daily life these insights highlight a strong desire for a future where technology adaptability and sustainability work together to create a more balanced and fulfilling way of life at high the focus on Smart Sustainable Solutions is clear it's exciting to see how B products resonate with the values of today's consumers and offer practical benefits for a smarter Greener future and with the advantage of higher Global R&D capabilities and zero distance interaction with users I'm excited to see how higher will showcase their Vision at EPA 2024 presenting solutions that align with our shared values and aspirations for a better tomorrow