what had CBS done to provoke such a strong reaction from one of the most influential figures in college football be advised my only fans is now 20% off weirdos are going to come after y'all oh no never oh never what's going on good people get ready because what's coming next is so powerful it's going to blow your mind and turn everything you thought you knew upside down the the truth behind coach Prime's standoff with CBS what really happened when coach Prime made headlines with his blunt statement I'm not doing anything with CBS next question it sent shock waves through the Sports World the speculation was immediate and widespread what had CBS done to provoke such a strong reaction from one of the most influential figures in college football that's the end of that question I guess next guy Eric Christenson with CBS Sports Colorado um C I'm not doing nothing with CBS next question Joo my ain't got nothing to do with you it's above that ain't got nothing to do with you I got love for you I appreciate respect you ain't got nothing to do with you they know what they did I'm here in Denver not National you are who you are CBS is CBS all right got nothing to do with you I respect you that's why I told you that I'm looking you in the eye as a man I respect you I got love for you but what they did was fou despite attempts by a local reporter Christensen to clarify that he wasn't part of the national CBS team Sanders remained firm he made it clear that his issue wasn't with the individual but with CBS as an organization hinting at a deeper unresolved conflict with the statement they know what they did this cryptic comment left fans and analysts alike wondering what could CBS have done to spark this level of animosity several theories circulated quickly one of the most popular was linked to a series of unflattering rankings by CBS Sports notably the Sports Outlet had recently placed Sanders as the second worst head coach in the Big 12 additionally a CBS sports article had portrayed Sanders more as an Entertainer than a coach a characterization that could have been seen as undermining his role and capabilities however as after much speculation the real story has finally come to light thanks to none other than Stephen A Smith as much as it might surprise some Smith known for his outspoken and often controversial takes did some deep digging and managed to uncover the truth by reaching out directly to Sanders Inner Circle here it is a reporter who happened to be a brother had a story that they were working on when the story was about to come out when the information was accumulated the brother was taking off the story according to people close to Deion Sanders and in return it was given to somebody who was white Prime Time Deion Sanders had a problem with that he may not tell you most other folks may not know I'm telling you according to folks close to Dion Sanders that's what happened that's precisely what happened a young brother that was working on the story had a story taken from him and give it to somebody white Deion Sanders took issue with that and that's why he reacted the way that he reacted towards CBS according to Smith the root of Coach Prime's frustration with c BBS stems from a situation involving one of their reporters who happens to be africanamerican initially coach Prime had been working on a story with this particular reporter however CBS reportedly decided to reassign the story to a white reporter effectively sidelining the African-American journalist this move understandably infuriated Sanders who saw it as a clear case of of undermining and disrespect towards the black community during the now Infamous press conference when Sanders refused to engage with CBS it wasn't just about personal affronts or rankings it was about standing up for what he believed in coach Prime has long been a vocal advocate for his community and this incident was no different by taking a stand against CBS he wasn't just addressing a personal grievance but drawing a line in the sand against what he saw as systemic Injustice Stephen A Smith who has access to Sanders and can reach out to him directly confirmed this story and stood by it acknowledging the validity of Sanders's frustration while Smith often divides opinion his deep connection to the situation lends weight to his account ultimately this isn't just a story about a sports figure's grudge against a media Outlet it's about Coach Prime's unwavering commitment to his principles and his community by refusing to engage with CBS Sanders is doing more than making a statement he's standing up for the African-American reporter who was pushed aside and by extension for a community that has long faced similar challenges so folks that's the real story coach Prime is standing on business protecting his people from being taken advantage of and ensuring his platform is used to fight against Injustice and in a world where actions speak louder than words Dion Sanders silence towards CBS is deafening