why do you think that there are consumers out there that love to go onto YouTube and watch nonprofessional golfers you're going to occasionally see like an insane golf shot you know like a Robbie Burger fat Perez hoing one and that is going to be so much fun to watch but I also just think it allows for the personality of these people to to come out so if they weren't golf YouTubers maybe they'd be some other kind of YouTuber like all just like funny entertaining people in their own right I I I yeah sure maybe they're they're going to be decent golfers it's the relatability too so if they hit a good shot it's like wow that's amazing and if they hit a bad shot it's like oh look at that it happens to everybody so I think it's a combination of a lot of things and golf is just like the perfect storm for for for like YouTube content to be created that no other sport um you know is is capable of what will people see from this that might cause a change to the way that golf will be covered down the line it's going to legitimize Legacy Golf media turning their nose up at YouTubers like oh that it's like Hey listen a lot of these guys maybe have bigger audiences than your entire Outlet so I think that it's it legitimizes them as you know not only creators but potential um you know Outlets themselves and and and getting hey if you want these people to pay attention to professional golf like we need to get them more in the mix here here because they have audiences that really have you know care what they what they have to say so I think this is going to be a huge step I think if it's a big success hopefully we'll definitely see more of these down the road I love traditional golf but I think that it's good the more elements that we can bring in is gonna be really good for the for the growth of the professional game as well as just growth of golf as a whole why is now the right time for this this is the biggest stage that the PJ tour you know has access to this is the PJ tour's signature of Signature Events if you will and I think that what better way for the PJ tour to signal to the all of you know golf fans everywhere that hey creators we take you seriously and hey golf fans like we're seeing what you actually want to watch so much so that we're willing to bring you out to our uh you know our Super Bowl venue the day before our biggest championship start so I think that you know all the stars are aligning in the sense that this is the this is the perfect time this is the biggest event and uh yeah I'm just really excited to to see how it all goes down