so that was such a seminal thing and I look I was involved politically on in Jewish issues and you know again not like our guest coming on who was way more involved over many more years than I have been um but you know and that's Steve Rosenberg but there was just something galvanizing it was it's about trying to change the narrative because the narrative on the other side is really simple right Israel equals an occupier equals bad and Palestinians Hamas equals victims equals good that's their narrative and there was nothing in an organized fashion looks at Israel and all the wonderful things that Israel has done and contributed to the world um and it's not just because they're a Jewish State or the Jewish homeland it's not just it's not about the Holocaust it's not about um that they're us Ally but it's everything else that Israel represents that no one was focusing on