DAKOTA, WHAT'S GOING ON? YEAH, OKLAHOMA STATE TODAY. PLAN TO HAVE QR CODES ON THE BACK OF THE PLAYERS HELMETS. BUT TODAY THEY HAVE. THEY GOT WORD. THEY TELL TOLD THE MEDIA THAT THE NCAA WAS STEPPING IN SAYING THAT WOULD ACTUALLY VIOLATE THEIR BYLAWS. NOW THAT DISAPPOINTING OKLAHOMA STATE AND ITS FANS. THE COWBOYS OPENING THEIR SEASON WITH A WIN ON THE FIELD. BUT THIS WEEK, BAD NEWS FROM THE NCAA REVOLVING AROUND OSU'S PLAN TO DISPLAY THESE QR CODES ON HELMETS. OKLAHOMA STATE PUT OUT THIS RELEASE JUST BEFORE THE GAME, SAYING THE NCAA INTERPRETS THE QR CODE STICKERS AS ADVERTISING AND OR COMMERCIAL MARKS, WHICH ARE NOT PERMITTED, BUT THEY SEE IT DIFFERENTLY. THEY SEE THE STICKERS AS INSTITUTIONAL DECALS PERMITTED UNDER NCAA BYLAWS IN THE HOME OPENER. THOSE QR CODES NOT FOUND ON HELMETS. POST GAME HEAD COACH MIKE GUNDY SAYS HE DOESN'T AGREE WITH THEIR INTERPRETATION AND THAT THEY'RE JUST TRYING TO MAXIMIZE NIL OPPORTUNITIES FOR PLAYERS. I READ THE RULE. I THINK IT'S JUDGMENTAL BASED ON IF IT EVER WENT TO A COURT OF LAW. IT'S PRETTY VAGUE. HE SAYS THE NCAA TOLD HIM PLAYERS WOULD HAVE BEEN SUSPENDED IF THOSE QR CODES WERE ON THE HELMETS. WHAT I DIDN'T WANT TO DO IS TAKE A CHANCE ON THEM TRYING TO DROP THE HAMMER ON A PLAYER, BECAUSE THAT WOULDN'T BE FAIR TO THE PLAYER. NOW, IF IT WAS ME, IF THEY WERE GOING TO DROP THE HAMMER ON ME, I DON'T CARE. MANY FANS ARE SOUNDING OFF ONLINE AND ONE TELLS ME IT'S A TERRIBLE CALL. I DON'T UNDERSTAND WHAT THE ARGUMENT AGAINST THIS IS. GIVING MORE MONEY TO THE PLAYERS. STRIKE FROM THE FANS. IT'S NOT FROM CORPORATIONS AND STUFF LIKE THAT. I REALLY DON'T SEE THE ISSUE. THE COWBOY FAN SAYS HE LIKED THE IDEA OF INVOLVING THE HELMET, AND WAS EXCITED TO USE IT, SAYING ONE OF ALI GORDON'S RUSHING TOUCHDOWNS IN THE WIN AGAINST SOUTH DAKOTA STATE WOULD HAVE REEL THEM IN. YEAH, IT'S WORTH FIVE BUCKS FOR ME RIGHT NOW, I'LL TELL YOU THAT RIGHT NOW. I REALLY SEE NO ISSUE. I'D RUN OUT OF MONEY REAL QUICK WITH ALI. HE'S PROBABLY GOING TO GO FOR 20 OR 30 THIS YEAR. BUT YEAH, ABSOLUTELY. SUSURE WOULD. NOW THAT QR CODE WILL BE PLACED ALL AROUND BOONE PICKENS STADIUM AND AROUND EVEN STILLWATER, INCLUDING THE MASSIVE VIDEO BOARD INSIDE THE STADIUM. BUT TONIGHT, OKLAHOMA STATE'S ATHLETIC DIRECTOR SAYS THAT THEY DISAGREE WITH THE NCAA'S INTERPRETATION. BUT WILL WORK AROUND IT AND WILL WORK WITH GROUPS TO LEAD ON NEEDED CHANGE. NOW, MIKE GUNDY POST-GAME ALSO SAYS THAT WHENEVER IT COMES TO