Oklahoma State football helmets will have QR codes linked to an NIL fund #collegefootball #cfb

Oklahoma State football players will have QR codes on their helmets this season that link to a general nil team fund for every player on the roster this is innovative for a number of reasons in recent years we've seen the NBA introduce branded logo patches on jerseys but this is a whole new way to monetize through player gear so nil stands for name image and likeness in 2021 the NCAA ruled that student athletes could profit off their own name image and likeness since then major college athletic programs have started nil Collective funds to allow student athletes to make money for endorsements marketing appearances Etc the QR code oklah state is using will link directly to a team fund where anyone can donate money to their nil fund essentially sending money directly to players on the field the QR code will only be visible on TV broadcasts and photos and QR codes will also be on coasters in premium areas of the stadium and signage throughout the stadium it's incredible to see how much nil is changing college football and how mainstream QR codes have become 10 years ago QR codes were like a fading fad but thanks to pandemic era QR code menus everyone has learned how to use them and now they're a great way to get people to a landing page quickly