>>> WELCOME BACK TO "SQUAWK BOX." 33rd TEAM IS EXPANDING. THEY'RE ADDING MATT PATRICIA AND ADAM GASE AND SUPER BOWL-WINNING COACH BILL BELICHICK. THE CONTENT COULD CHANGE IN THE FUTURE. MATT'S HERE, THE 33rd TEAM ADVISER AND NFL COACH AND RYAN MOORE, 33rd TEAM INVESTMENT ADVISER AND ACCOMPLICE FOUNDER. GOOD MORNING TO BOTH OF YOU. CONGRATULATIONS. IT'S A VERY COOL ENDEAVOR. TELL US HOW IT WORKS. >> YEAH, GOOD MORNING. THANKS FOR HAVING US ON. I'LL KICK IT OFF FOR US. >> SURE. >> YOU KNOW, THE GREAT THING ABOUT THE 33rd TEAM, MIKE TANNENBAUM HAS PUT TOGETHER A GREAT COLLECTION OF COACHES, EXECUTIVES, GUYS WHO WORK IN THE PERSONNEL DEPARTMENT, AREAS OF THE GAME THAT IF YOU WANT TO GROW AND LEARN AND GET INTO THE DETAILS OF WHAT THE NFL IS REALLY ABOUT, I THINK IT'S A GREAT RESOURCE FOR FANS, COACHES, FORMER COACHES, EXECUTIVES TO GO, WEEKLY NEWSLETTER, WE HAVE A ZOOM SESSION TO GET ON. IT'S A PLACE TO GROW AND LEARN IN THE SPORT AND REALLY HAVE THAT GROWTH MIND-SET TO BE ABLE TO JUST CONTINUE TO TRY AND DEVELOP AND GET BETTER. >> AS AN ECONOMIC MATTER OR BUSINESS MOTTO, WE JUST SAID IT'S FREE. WHAT IS THE LONG-TERM REVENUE PLAN FOR THE COMPANY? >> YEAH, WELL, I SAY THERE'S TWO OPPORTUNITIES. FIRST ON THE BUSINESS TO BUSINESS SIDE, I LOOK AT THE OPPORTUNITIES. THERE'S $32 BILLION COMPANIES, YES, THERE ARE TEAMS, BUT THESE ARE ABSOLUTELY ORGANIZATIONS AND NOW YOU HAVE PE COMING IN, SO THE VALUE IS ONLY GOING TO APPRECIATE. IN MY EXPERIENCE, BUSINESSES THAT UTILIZE MORE TECH GET MORE VALUABLE, SO I THINK THERE'S A FEW REVENUE OPPORTUNITIES STILL TO COME ON A BUSINESS-TO-BUSINESS SIDE. THEM ON THE CONSUMER SIDE, I THINK FANS HAVE A TREMENDOUS AMOUNT OF DESIRE FOR THIS EXPERT PROGRAMMING OR EXPERT ANALYSIS, AND THE DEEPER YOU GET INTO THE GAME, THE MORE ENJOYABLE IT IS. THOSE ARE SOME OF THE AVENUES 33rd CAN PROVIDE. >> IF YOU WERE INTERESTED IN BETTING THIS, I WOULD IMAGINE YOU MIGHT WANT TO HANG OUT ON YOUR SITE AND YOU WOULD PROBABLY BE WILLING TO PAY FOR THAT. DO YOU IMAGINE HAVING LONG-TERM MEDIA PARTNERS? DO YOU ULTIMATELY THINK THIS IS A BUSINESS THAT GETS BOUGHT BY A MEDIA COMPANY? >> YEAH. I MEAN, I THINK THAT'S PROBABLY THE LOGICAL, YOU KNOW,