this guy created a $1.4 billion brand selling canned water but how Mike casario was at a music fest when he noticed something weird the performers on stage were drinking water in energy drink cans that's when it hit him why can't healthy drinks have a Cool vibe too so in 2019 Mike launched liquid death water in a can with punk rock wibes his genius move was a $2,000 marketing campaign before even having a product it got 3 million views and8 ,000 followers almost overnight leveraging this vital success Mike raised 150k in funding and launched the product on Amazon unbelievably sales hit six figures in the first month itself with only $22,000 in at spend in the next few months they sold out completely but this was just the beginning Mike had mastered the art of going viral consistently the result the sales exploded from $2.8 million in 2019 to over $280 million now today they're in over 113,000 retail locations and are Amazon's top selling canned water brand and that's how