a minister has told consumers not to use viagogo one of the big for secondary ticket resellers digital Minister Margo James told BBC Radio 5 live that if fans had to use a secondary site to buy tickets don't choose viagogo they are the worst the advertising standards Authority Assa has referred viagogo to National trading standards to investigate the Assa says viagogo has been breaking UK advertising Rules by failing to make additional fees clear viagogo continues to mislead consumers by not being upfront and clear about additional booking fees and delivery charges that are added at the end of the booking process said the AA it has now handed the case over to National trading standards which will undertake any necessary enforcement against viagogo we have now launched an investigation into viagogo which will look at all all legal options to bring them into compliance with the law said a trading standard spokesman it has the power to prosecute firms for breaching Assa rulings with penalties including fines or even closing offending firms drip pricing Geneva based viagogo was one of four ticket brokers subject to Assa action in March the advertising Watchdog said viagogo had agreed to make compulsory fees sufficiently clear by by 26 May but had failed to do so the other three big resellers StubHub seatwave and get mine were also subject to the action against drip pricing where vat booking and delivery FES were added at the end of the booking process the Assa has received 23 complaints about viagogo from groups including campaigners Fanfare Alliance and concert promoters Festival Republic and kiman jaro live khim andar live is promoting at Sheeran's upcoming UK stadium tour last week more than 10,000 tickets for that tour were cancelled in an attempt to encourage fairer prices Stuart Galbraith of kiman jaro live said he negotiated with getmine seatwave and StubHub to ensure they would not resell tickets for the tour the only agency which listed against our wishes and ignored all our correspondents was viagogo he said we're achieving exactly what it wanted which is we want you to come in and pay this fixed price regg Walker of the consultancy aridium pointed out that viagogo was no longer based in Britain and seems to regard UK consumer protection legislation as a minor inconvenience