and you know a lot of business students have access to the Wall Street Journal through their courses um a lot of universities you know just provide it uh you know complimentary to the students and so the students have to create a a student membership uh with the Wall Street Journal to access all the content on their their site when they graduate they lose that access and so what the Wall Street Journal wanted one of the primary things they they wanted the year that they were the sponsor was to convert those people into paying subscribers convert students who had a free subscription into pay yeah I know that's that's you know that was that was goal number one right and so yeah and so and so that's one of the the the challenges the students had that year was how do we develop a marketing you know plan that that does that