EAST TEXAS LIVE AT 3. >> WELCOME BACK TO EAST TEXAS LIVE AT 3. IF YOU LOVE GOLF THAN YOU'RE GOING TO LOVE, THIS ARE TO INNOVATIVE TECHNOLOGIES. IS THE OFFICIAL SCORING PROVIDER OF THE LADIES PROFESSIONAL GOLF ASSOCIATION. AND THEY ARE USING SOME VERY COOL TECH TO KEEP TRACK OF THE ACTION ON THE GOLF COURSE. AND I HAVE MIKE MAY HERE TO EXPLAIN TO ME HOW ON EARTH YOU GUYS TRACK THE SCORING A MOVEMENT OF 144 PLAYERS ALL AT THE SAME TIME. IT'S GREAT QUESTION. I THINK I'VE GOT A GREAT ANSWER. WE ACTUALLY HAVE A CELLPHONE, 60 FOOT CELL PHONES THAT WE PROGRAMMED TO BE A SCORING DEVICES. AND WE WE'VE GOT 3 PLAYERS HERE ON THE STEPS. THIS IS A DEVICE. THIS IS JUST A SAMPLE. BUT WE ACTUALLY PUT A DEVICE IN THE HANDS OF VOLUNTEER WAUKEE SCORES. GENERALLY SPEAKING, WE HAVE 48 GROUPS AT A TOURNAMENT OF 144, SO WE HAVE 48 DEVICES ON THE GOLF COURSE. WE TRACK EVERY SHOT BY EVERY PLAYER FROM EVERY LOCATION. THE GOLF COURSE FOR 4 THOUGH, AFTER 2 DAYS WE HAVE A CUT WERE DOWN ABOUT 72 PLAYERS THAT AMAZING TECHNOLOGY. IT'S INTUITIVE, SIMPLE. IF YOU KNOW GOLF. >> AND YOU CAN WALK AND SEE, YOU CAN DO THIS. I WAS ONE OF MAYBE A PUT ONE OF THOSE CHIPS IN THE. YOU KNOW HOW THEY FOLLOW THE HOCKEY PUCK AROUND IN THE MODERN SPORTS BROADCAST. THE ALL DO ANYTHING LIKE KNOW. BUT WE ARE WORKING ON TECHNOLOGY TO TRACK DISTANCE AND THAT MAY COME OUT NEXT YEAR. SO RIGHT NOW WE JUST >> THE ACTUAL SHOT SO THAT WE CAN. AGAIN, THIS IS IN REAL TIME SCORING. SO WE KEEP TRACK OF THE GOLF TOURNAMENT AS IT GOES ALONG IN REAL TIME. SO THE INFORMATION IS GATHERED BY YOU GUYS. HOW DOES IT MAGICALLY END UP ON THE TV SCREEN AND ON THE WEB SITES AND A NICE FORMAT. WE ACTUALLY USE CELLULAR TECHNOLOGY AND THE TO TRANSMIT THE SIGNAL FROM THESE TO OUR COMPUTERS. AND FROM THERE WE TO SHARE WITH A GOLF CHANNEL AND LPGA DOT LPGA DOT COM, ANY OTHER MEDIA OUTLET THAT'S LOOKING FOR THE DATA TO JUST BOUNCES OFF A CELL TOWER. IT DOESN'T NEED THAT. SO I HAVE YOU'RE UNDER THE PROBLEM WHERE YOU HAVE A GOLF COURSE. THEY DON'T HAVE CELL ACCESS. WE'VE HAD A COUPLE OF ISSUES IN SOME PARTS OF CALIFORNIA. WE HAVE SOME HILLS, BUT WE'VE THOSE LITTLE HURDLES SO FAR SO GOOD. SO HOW DOES THESE THESE DEVICES KEEP UP WITH EVERY SINGLE SHOT AS THEIR HUMAN BEING TIGHTENED? AND THERE IS WE ACTUALLY TRAIN WHAT WE CALL VOLUNTEER WALKING SCORES. AND IN THIS PARTICULAR CASE, THEY ACTUALLY HAD A BUTTON WHICH FOR YOU SELECT A PLAYER AND SELECT BUTTONS AT A SHOT AT A SHOT. YOU ACTUALLY WILL PICK THE LOCATION OF THE WHERE THE BALL IS. YOU ALWAYS BEGIN TO THE TEAM. AS SOON AS THE BULLS HIT, YOU HIT SHOT, HIT AND THEN WE CARRY ON TO THE NEXT PLAYER. BUT THIS DEVICE IS MADE UP TO LOOK LIKE A GOLF BALL. SO WE START WITH THE TEA FAIRWAY GREEN FRIENDS, BUNKERS, THINGS LIKE THAT. SO HOW DO Y'ALL ORGANIZE WITH EACH DIFFERENT TOURNAMENT? YOU KNOW, THEY HAVE THEIR OWN LITTLE MANAGEMENT AND SYSTEM GOING ON LOCALLY. YOU HAVE TO INTEGRATE INTO ALL OF THESE DIFFERENT PLACES AND ALL THESE DIFFERENT COUNTRIES. WE HAVE TECHNOLOGY TEAM MODIFIES THESE DEVICES FROM TOURNAMENT TO TOURNAMENT. SO WHO SHOW UP? WE'RE READY TO GO TO SCORE THAT TOURNAMENT ON THAT GOLF COURSE WITH THESE PLAYERS. SO THIS GUY, IF YOU'RE A COFFEE LOVER, YOU WOULD WANT TO TRADE PLACES WITH MIKE IN A SECOND BECAUSE YOU GET TO GO TO ALL THESE TOURNAMENTS, BUT ALSO THE TRAVEL WHERE YOU GO NEXT AND BUT 10 DAYS, I'M LEAVING FOR KUALA LUMPUR IN MALAYSIA THIS PAST WEEKEND. I WAS IN DALLAS AT NOR AT THE COLONY. SO WE I'VE BEEN ALL OVER THE COUNTRY AND NOW WE SCORE GOLFERS AROUND THE WORLD FOR THE LPGA. IT'S FASCINATING PART TO THE I'VE ANY ADDITIONAL ROLES WITH LPGA. THAT'S THAT'S A HANDFUL RIGHT THERE THAT KEEPS US BUSY THROUGHOUT THE YEAR. AND WHEN YOU DO HAVE DOWN TIME, WE REST, RELAX YOUR LAUNDERING. GET READY FOR THE NEXT TOURNAMENT WILL. THANK YOU. MIKE MAY ARE