AIDS AND CPAP DEVICES. >>> MEANTIME STAR BUCK SHARES ARE UP 18% A SINCE THEY ANNOUNCED BRIAN NICCOL AS THE NEW CEO. KATE ROGERS IS HERE WITH MANY OF THE UPHILL BATTLES OR SHARP BATTLES HE'S NICCOL IS STARING ISSUES. IT WILL HAVE A COMPETITIVE EDGE, WHICH IS SOMETHING THAT CHIPOTLE EXECUTED WELL ON UNDER HIS LEADERSHIP. LAST QUARTER STARBUCKS SAME STORE SALES FELL 2% AS CONSUMERS WERE DISCERNING WITH SPENDING AND THE COMPANY PLANNED TO LURE THEM IN WITH REWARDS. THEY PLAN TO SPEED UP ITS SERVICE TIMES. ITS NEW FALL LINEUP WILL LIKELY BOOST SALES, BUT COMPLEX BEVERAGE ORDERS HAVE SLOWED DOWN IN SOME LOCATIONS, FRUSTRATING CUSTOMERS WILLING TO SPEND. IN CHINA, SAME STORE SALES FELL 14% AS IT SAW COMPETITION FROM COMPETITORS. THE COMPANY WAS IN EARLY STAGES OF LOOKING AT STRATEGIC PARTNERSHIPS TO ACCELERATE GROWTH ON THE LAST EARNINGS CALL. NICCOLS WOULD REMIND CUSTOMERS BY DELIGHTING THEM EVERY SINGLE TIME, AND THAT'S SOMETHING STARBUCKS NEEDS TO RECAPTURE. >> HE'S NOT GOING TO DO THE HANDS-ON TYPE OF THING. I DON'T THINK WE SHOULD EXPECT FOOTAGE OF HIM WORK BEHIND THE BAR OR SOMETHING LIKE THAT. >> THAT'S SOMETHING THE FORMER OWNER DID UNDER HOWARD SCHULTZ. HE WORKED IN CAFES AND WORE THE GREEN APRON. HE WANTS TO DO THAT TO IMMERSE HIMSELF IN THE BUSINESS. WE DO KNOW BRIAN HAS VISITED CAFES AND WORKERS TO TRY TO UNDERSTAND THE CHALLENGES. THAT WILL BE REALLY KEY. THEY NEED TO STREAMLINE. THEY NEED TO WIN BACK GEN Z. THERE ARE ALL THINGS H