most of you probably have an espresso machine now the interesting thing about an espresso is in reality objectively it is insanely expensive if you had to buy an espresso coffee in a jar for an equivalent amount of cof of caffeine a large jar of espresso coffee would cost about $50 and youd look at it and get that's completely insane there's no way I'm paying that but it doesn't come in a jar it comes in a pod so when you put it in your machine your frame of reference isn't Nest Cafe it's Starbucks and you think well it was 29p but it was Starbucks cost me £220 this machine is practically making me money okay even our perception of price is completely relative that's why ingeniously Maserati and Rolls-Royce stopped exhibiting their cars so energetically at car shows where they look really expensive and started exhibiting them at plane shows if you've been looking at Lear Jets all afternoon a 300,000 car is an Impulse buy okay