ON HGTV WILL THE 2024 PRESIDENTIAL ELECTION RESULTS CREATE THE BIGGEST GENDER DIVIDE IN MODERN POLITICAL HISTORY. >> A RECENT FOX NEWS POLL SHOWS A 22 POINT GENDER GAP BETWEEN MALE AND FEMALE VOTERS. MEN FAVORING TRUMP BY 12, WOMEN FAVORING HARRIS BY TEN. JOINING ME NOW IS FRANK LUNTZ POLLSTER AND COMMUNICATIONS STRATEGIST, FRANK, TWO TO THREE TIMES A WEEK, YOU'RE CONDUCTING FOCUS GROUPS, YOU KNOW, A LITTLE SOMETHING ABOUT THE SUBJECT WHY THE SIZE OF THIS GENDER DIVIDE IN THIS RACE? >> WELL, THE PROBLEM IS THAT KAMALA HARRIS REMINDS MEN OF THE FIRST WIFE AND DONALD TRUMP REMINDS WOMEN OF THEIR FIRST HUSBAND'S DIVORCE LAWYER AND IT'S ACTUALLY KIND OF TRUE. AND NOW IT'S FUNNY. IT'S KIND OF TRUE AND TRUMP IS LOSING IS ACTUALLY GOING OUT OF HIS WAY TO INSULT HIS WAY TO THIS HUGE GENDER. AND IT'S NOT A GAP. IT'S A CHASM AND AS YOU SAID IN THE INTRODUCTION, WE'VE NEVER SEEN THIS BEFORE. I ACTUALLY BELIEVE THAT THEY'RE GOING TO BE DIVORCES BECAUSE OF THE BATTLE BETWEEN THEM FIRST, DON'T INSULT OPPONENT FOR HOW THEY LOOK, HOW THEY SPEAK. >> WOMEN CAN STAY IN THAT SECOND. THEY EXPECT YOU TO FOCUS ON THE FUTURE, NOT ON ANGER ABOUT THE PAST. AND THAT'S AGAIN, THE EXACT OPPOSITE OF WHAT TRUMP IS ACTUALLY DOING. >> AND THIRD PARTICULARLY NOW, WE'VE HAD ARGUABLY EIGHT YEARS OF THIS ROUGH AND TUMBLE OF POLITICS THE ECONOMY HAS BEEN CHALLENGING. >> INFLATION IS CLEARLY MADE LIVES MORE TYPICAL FOR SO MANY PEOPLE AND THAT YOU WANT TO, YOU WANT TO LEAN INTO THAT YOU ACKNOWLEDGED THAT YOU SHOW PEOPLE A SOLUTION YOU GIVE THEM IDEAS FOR HOW THEY CAN CHANGE IT. THAT'S EXACTLY WHAT HARRIS DID YESTERDAY. YOU MAY DISAGREE WITH WHAT SHE'S SAYING BUT AT LEAST SHE IS ADDRESSING IT. DONALD TRUMP SURROUNDS HIMSELF AS YOU SAID IN THAT FIRST BRILLIANT SEGMENT, BY THE WAY, I THINK YOU'RE THE FIRST PERSON TO BRING CARVILLE AND AXELROD TOGETHER. GOOD FOR YOU AND YOUR INTRODUCTION SHOWING THE WEAKNESSES AND BOTH TRUMP AND HARRIS, GOOD FOR YOU AGAIN, THE PROBLEM THAT WE HAVE RIGHT NOW IS ATTORNEY NEWS OUTLETS SEEK TO PROVIDE INFORMATION THAT AFFIRMS PEOPLE'S CHOICES RATHER THAN INFORMS THOSE CHOICES, BUT WHAT'S CRITICAL HERE GO AHEAD. >> OKAY. I WANT TO PUT SOMETHING ON THE SCREEN AND I'LL READ IT ALOUD SO THAT SO THAT YOU CAN FOLLOW, BECAUSE I CAN'T EXPLAIN THIS DATA. THIS IS COURTESY OF MY COLLEAGUE HARRY ENTEN WHEN YOU LOOK NATIONALLY AT THE GENDER DIVIDE, IT HAD BEEN BIDEN BY FOUR AMONG WOMEN, IT GROWS TO 11 FOR KAMALA HARRIS TRUMP PLUS NINE AGAINST BIDEN, STILL PLUS NINE AGAINST HARRIS NOW, HOWEVER, IF YOU TAKE A LOOK AT PENNSYLVANIA, WISCONSIN, AND MICHIGAN, PUT THAT UP ON THE SCREEN. THE DIVIDE GROWS EVEN FURTHER AMONG WOMEN, HARRIS, BY 17 AMONG MEN TRUMP BY 15. DO YOU HAVE ANY THOUGHTS AS TO WHY IN THOSE THREE STATES, THE GENDER DIVIDE WOULD BE EVEN MORE PRONOUNCED THAN WHAT WE SEE NATIONALLY YES, BECAUSE NO ONE SEEING THE CAMPAIGN EXCEPT FOR THOSE THREE STATES AND FOUR OTHERS, AND YOU'VE MENTIONED THEM ALREADY, THAT THE TRUTH IS, THIS IS NOT A NATIONWIDE CAMPAIGN, IS IT CAMPAIGN TO WIN JUST SEVEN STATES? >> SO THEY'RE GOING TO SEE ALL THE ADS, PARTICULARLY THE NEGATIVE ONES. THEY'RE GOING TO GET ALL OF THIS INTENSE FOCUS. AND I FRANKLY FEEL SORRY FOR THEM BECAUSE THEY'RE GOING TO GET INUNDATED OVER THE NEXT THREE MONTHS AND IT BECOMES OPPRESSIVE WHEN IT'S ALL THIS NEGATIVITY. WHY THE OTHER SIDE IS EVIL, AND WHY THEIR ENEMIES NOT JUST OPPONENTS AND SPECIFICALLY IT'S THE YOUNGER MEN VERSUS THE YOUNGER WOMEN. THE DIVIDE GETS SMALLER AND SMALLER AS YOU GET OLDER AND OLDER, ONCE YOU ARE AGED 60 AND OLDER, DIVIDE ACTUALLY IT'S INSIGNIFICANT. THE BIGGEST DIVIDE IS AMONG YOUNGER WOMEN WHO SEE IN HARRIS THEMSELVES AT SOME POINT IN THE FUTURE, AND YOUNGER MEN WHO LIKE TRUMP'S ROUGH AND TUMBLE APPROACH TO POLITICS, YOU EVEN SEE WITHIN THE BLACK COMMUNITY, YOUNGER MEN UNDER AGE 35 A THIRD OF THEM WERE VOTING FOR TRUMP OVER BIDEN AND OLDER WOMEN IN THE BLACK COMMUNITY. IT WAS 95 TO THREE IN FAVOR OF THE DEMOCRATIC NOMINEE. SO THE DIVIDE ISN'T JUST GENDER-BASED IS ALSO GENERATIONALLY BASED. AND I THINK IT'S GOING TO GET EVEN WIDER AS WE MOVE CLOSER TO THE LEFT YOU'RE EXPLANATION MAKES SENSE. I'M A LIFELONG PENNSYLVANIA AND I FEEL I GUESS AS PEOPLE WHO LIVE IN IOWA OR NEW HAMPSHIRE FEEL AT THE OUTSET OF A PRESIDENTIAL CYCLE, EVERY FOUR YEARS IN TERMS OF THE BOMBARDMENT OF INFORMATION MOSTLY ADVERTISING IN THE RACE, SO THAT WE WOULD BE MORE ATTENUATED TO SOME OF THE ISSUES THAT WOULD BRING OUT THE ISSUE DIVIDE. IT MAKES SENSE. FRANK LUNTZ, THANK YOU. APPRECIATE YOU BEING HERE THANK YOU. MORE SOCIAL MEDIA REACTION. THIS COMES FROM THE WORLD OF YOUTUBE. YES, YOU CAN FIND ME THERE AS WELL. 9% GOOD LORD, THESE MEN CANNOT HANDLE THE IDEA OF A WOMAN PRESIDENT. WELL, OKAY, YOU COULD SAY THAT, BUT CAN WE PUT BACK UP ON THE SCREEN? THE DIVIDE IN THOSE THREE STATES? HARRIS, WE JUST HAD THAT LAST FULL SCREEN AND PUT THAT BACK UP OKAY. THERE YOU GO. LET'S JUST LET'S JUST THINK FOR A MOMENT. TAKE A LOOK AT THIS. TAKE A LOOK AT THIS IN PENNSYLVANIA, WISCONSIN, AND MICHIGAN ARGUABLY, FRANK LUNTZ BUYS INTO THIS THE THREE MOST IMPORTANT STATES IN THIS ELECTION. THERE WAS A GENDER DIVIDE AMONG WOMEN THAT WAS TO THE BENEFIT OF PRESIDENT BIDEN, TEN POINTS. MEN FAVORING TRUMP BY 17. NOW, YOU LOOK AT WHAT'S HAPPENED GIVEN THAT BIDEN HAS BEEN REPLACED BY ITS 17 POINTS AMONG WOMEN 15 POINTS AMONG MEN I GUESS I WOULD SAY IF YOU'RE MAKING THE OBSERVATION THAT'S WHAT THE SOCIAL MEDIA RESPONSE SUGGESTED LIKE, HEY, WHAT'S WRONG WITH THESE MEN? YOU COULD SAY THE SAME THING ABOUT WOMEN. IT USED TO BE, I WOULD SAY THAT EDUCATION WAS THE BEST PREDICTOR. TELL ME SOMEONE'S LEVEL OF EDUCATION AND I HAVE A REASONABLE CHANCE OF TELLING YOU HOW THE VOTE IN THE PRESIDENTIAL ELECTION IN THIS