action J I feel like you could do better more emotion Jay like you mean it okay Jason Kel is trading footballs for hovies in a new campaign for wall that highlights his life postretirement with wife Kelly Kel in an exclusive video the former Philadelphia Eagle Center arrives home with an armload of sandwiches from the Philly based chain and chugs iced tea straight from the bottle as he rushes toward the house his wife KH who served as creative director and producer on the shoot instructs her husband more emotion Jay like you mean it the couple's campaign for the convenience store brand which officially Launches on Friday August 23 aims to show how W has grown to be a staple in their new routine according to a press release share with people news the release adds that killy and Jason are longtime W customers and Killy grew up going to the chain the mother of three Drew on her knowledge of the Brand's offerings and her experience as a mom to shape the commercials KY explained directing the wall of commercials with Jason is similar to the way I manage every day with our family I try to go in with a plan but distractions happen so we just take everything in stride and do our best she continued now that Jason is retired from playing football and our girls are heading back to school our days at home look so different than they did a year ago at this time at the end of the day Jason and I are a team trying to keep our household running smoothly in all the chaos just like so many other families but I do tend to wear the coach's hat a lot of the time on our team which helped during this day on set the couple tied the knot in 2018 18 at Philadelphia's Logan Hotel 2 months after Jason and the Philadelphia Eagles won Super Bowl lii Jason announced his retirement from the NFL after 13 seasons in the league earlier this year hi I'm Kylie Kelce come along while I direct Jason in his first ever wild production action Jason I feel like you could do better more emotion Jay like you mean it okay fine thanks so much for tuning in we'll see you next time