just cuz you're passionate about it and you've come up with this idea it doesn't mean you can build a business out of it some ideas just weren't designed to be great businesses and that's hard for the business owner to comprehend when they're so passionate about their business you know you look at um Dragon Den you know there's been some ones on there over the years where people spend their lives savings on a board game or some idea that they've got they've come up with some little invention that they think is like the next best thing and makes the problem so easy to solve and they might be all right but they were never worth the amount of money that went into developing them people get obsessive about the ideas and as entrepreneurs we have a vision that only we can see