TIGERS FOOTBALL TEAM KICKS OFF ITS SEASON TOMORROW NIGHT, HOPING FOR THE FIRST OF MANY WINS THIS SEASON. >> NEW AT 6 TIGERS QUARTERBACK ST. LOUIS AND BRADY COOK IS ALREADY WINNING OFF OF THE FIELD AFTER INKING I'LL DEAL WITH SUGAR FIRE SMOKE HOUSE. >> BRADY COOK KNOWS HOW TO FIND PAY DIRT ON THE GRIDIRON. NOW, THE ST. LOUIS NATIVE AND SCHAMA, NOT ALUM, HAS FOUND A PAYCHECK IN THE RESTAURANT BUSINESS ME. SUGAR FIRE MEANS FAMILY AND IT GOES BEYOND MY FAMILY'S PERSONAL INVOLVEMENT SUGAR FIRE LIKE THE LOCATION IN MY HOMETOWN OF WHAT COOKE AND SUGAR FIRE SMOKE HOUSE ANNOUNCING A NAME IMAGE AND LIKENESS PARTNERSHIP. I THINK BRADY CAN PRY THE HEISMAN CANDIDATE AT THE YOU KNOW, AS YOU COULD A CONTENDER FOR A NATIONAL CHAMPIONSHIP. SO >> HOPEFULLY, YOU KNOW, PERFECT STORM. EVERYTHING WORKS OUT MIZZOU WINS A LOT OF GAMES AND THE DEAL WORKED OUT FOR US SUGAR FIRE OWNER MIKE JOHNSON HAS KNOWN COOK AND HIS FAMILY FOR YEARS. >> COOK'S FATHER JIM OWNS 3 SUGAR FIRE FRANCHISES ACROSS THE ST. LOUIS AREA. I THINK BRADY'S JUST TICKLED PINK TO BE REPRESENTING SUGAR FIRE HERE IN ST. LOUIS TO BE. >> YOU FINDING A COMPANY IN THE COMPANY THAT HIS FAMILY HAS BEEN INVOLVED WITH THAT, AS HE SAYS, KIND OF MIRRORS KIND OF THE SAME TRAITS THAT HE HAS TO KICK OFF THE PARTNERSHIP. >> SUGAR FIRE SMOKE HOUSE IS LAUNCHING THE COOK COMBO AND A GAME DAY EATS CATERING MENU THROUGHOUT THIS SEASON. COOK AND JOHNSON WILL COLLABORATE TO CREATE NEW SPECIALS FOR FANS AND BARBECUE LOVERS. THE PARTNERSHIP SAYS THEY'RE ALSO DEDICATED TO GIVING BACK TO THE COMMUNITY. THEY ALREADY RAISE FUNDS FOR ANDREWS HUGS, A LOCAL NONPROFIT DEDICATED TO ENRICHING THE LIVES OF PEOPLE WITH DISABILITIES. I DON'T THINK WE COULD FIND A BETTER STUDENT ATHLETE BECAUSE HE'S SUCH A GOOD GUY. THAT'S THE ONE GUY WE KNOW. IT'S NEVER GONNA. >> WHAT AN EMBARRASSMENT THING. HE'S BEEN AROUND THE BUSINESSES. HE WAS A KID. WE'RE JUST EXCITED THAT CHARLIE DOWNS AND >> MIKE JOHNSON WANTED BRADY TO BE PART OF THAT WANTED BRADY TO BE AN AMBASSADOR FOR SURE FIRE WITH EXPECTATIONS HIGH FOR THE TIGERS THIS SEASON. THEY'RE WELL FED AND WELL COMPENSATED. QUARTERBACK. >> IS READY TO SERVE UP THE CHAMPIONSHIP SEA