[Music] Michael Keaton reprises his iconic role in Beetle Juice Beetlejuice cherished by fans for 35 years in good Rich Katon portrays a Los Angeles art dealer in a late midlife crisis aiming for authenticity writer director Hal Meer sh wrote Good Rich specifically for Katon captivated by his unique Charisma Tim Burton has casted Katon for decades drawn to his unpredictable intelligent and slightly crazy on screen presence Katon now 73 remains effortlessly cool and soft spoken embodying a blend of charm and mystery