sold off last night as investors realized they'd launched the same phone for the sixth year in a row no I'm kind of joking there they have just released the iPhone 16 or announced it but there is this commonality between this release and the last couple of years where literally it seems like exactly the same phone each time there are no massive differences the biggest difference perhaps is really in the operating system yep eventually they have gone into the AI side of things with apple intelligence things like being able to take a photo of a restaurant sign and it pulls up you know the opening hours and things like this the menu I mean that's all great and everything but it's not exactly groundbreaking I'm sure this is the first big Fay into AI for Apple but really I think in the next couple of years they're going to have to do something absolutely insane to really come across as a great innovator again