this game is so important for the conference in fact we talked with Neil Brown yesterday and I mean they're they're probably there I'll say it there is not a bigger game for the Big 12 than this game and they have to win it the Big 12 struggled last year the non-conference I mean you had Oklahoma State lost to South Alabama you had Miami Ohio beat Cincinnati I mean the the the big 12 lost three games to Mac opponents which does include Oklahoma State losing to South Alabama and and Baylor losing to Texas state so perception guys matters a ton right now in the Big 12 with Texas and Oklahoma that used to be a good litmus test for the rest of the conference how good are you what' you do against Texas and OU huge for perception they no longer have that there's no longer a perception team that is you know once you get into conference play you kind of have to live on how these teams are playing against one another but it's the non-conference games that are so important and especially the ones against the Big 10 and the SEC