the next generation of iPhone has been designed for Apple intelligence from the ground up it marks the beginning of an exciting New Era and here it is [Music] iPhone 16 has a vibrant new look it is made from beautiful Aerospace grade aluminum with 85% recycled content in the enclosure iPhone 16 now has the customizable action button allowing you to perform a variety of functions with just a press you can record a voice memo identify a song or translate a phrase now let's talk about how Apple intelligence on iPhone 16 will help you prioritize and focus on your most essential Communication in mail it'll be easy to quickly survey your inbox instead of seeing the first couple lines of your emails you'll see summaries that convey the most useful information your notifications will be summarized too helping you quickly get the gist and priority notifications will be placed at the top of your stack so you won't miss a last minute invitation