I'm sure you've heard the news Dollar General's stock just tanked and it's making headlines let's dive into why Dollar General's shares plunged over 24% after a disappointing earnings report this is the biggest drop in the company's history the budget retailer had to revise its sales and profit Outlook downward for the year CEO Todd vasos pointed to the financial strain on their core customers lowincome consumers these Shoppers are feeling the pinch of the current economic climate leading to softer sales Trends to make matters worse Dollar General has been grappling with weaker consumer spending and federal safety violations just last month they paid $12 million in penalties for safety issues the retailer with around 20,000 locations is also facing stiff competition as more stores slash prices due to easing inflation this makes it harder for Dollar General to maintain its market share and profitability in summary Dollar General's Financial wos reflect Broad economic challenges and increased competition putting the company's future in a precarious position