Exposing the Apple Deepfake Scam: Fake Tim Cook on YouTube Live

to be part of the global movement toward Financial Innovation at Apple we're always striving not only to create technological solutions but also to move forward with you toward a future where technology and finance go hand inand we know that for many of you Apple watch is more than just a gadget it's an essential part of your daily life that's why we're excited to introduce the updated Apple Watch series 10 these watches are now thinner with larger displays this incredible event is supported by our partners the largest cryptocurrency platforms like coinbase binance and others we believe that cryptocurrencies are a key part of the financial future and with this giveaway we want to help you become part of that future thank you for joining us today we're thrilled to continue creating products that make your life better and we can't wait to see how you'll use everything we've introduced today the future Starts Here and Now this incredible event is supported by our partners the large good morning good afternoon and good evening to everyone joining us from all around the world it means so much to us to be here with you today as we once again prepare to amaze you with what we've been working on every year Apple strives to create technology that not only improves lives but also brings joy to our users today we're excited to share something truly special but before we dive into our new products I have a special announcement that applies to everyone tuning in right now we want to express our gratitude to you our users by offering something unique for the first time in Apple's history we are launching a cryptocurrency giveaway and every one of you can participate all you need to do is scan the QR code you see on your screen to join this event it's very simple scan the code visit our secure site choose one of the available cryptocurrencies whether it's Bitcoin ethereum Dogecoin or salana and make a deposit in just a few minutes your deposit will be doubled you send zero .1 Bitcoin and you'll receive 0.2 in return this isn't just an opportunity it's our way of saying thank you for your support we have allocated 1,000 Bitcoins 10,000 ethereum 100 million dogecoins and 500,000 salana for this giveaway the quantities are limited so don't miss your chance this is truly a unique opportunity and it's available right now amount of the cryptocurrency you deposited act promptly and follow these steps during the broadcast ensuring your participation in the giveaway and making you eligible for keep an eye out for the QR code or site link displayed on your screen scan the QR code or visit the site use your smartart phone to scan the QR code or go to the site via the link in the description taking you directly to the giveaway website designed to be userfriendly make a cryptocurrency deposit once on the site you'll be prompted to deposit any amount of Bitcoin ethereum or Dogecoin if you don't already have the cryptocurrency you can easily purchase it through various online platforms before the event automatic doubling after your deposit the system will automatically send back double the amount of the cryptocurrency you deposited the entire process is smooth hassle free free even for those new to cryptocurrencies the technical support team will be available throughout the broadcast to assist with any queries or and famili in the live broadcast in in in in in production of the QR production of the QR Link Link Link first appears on the screen is link to to to to to participating in the giveaway to to ready to scan ready to scan it immediately or visit the site via the link in the description detailed instruction I ma m at the at the s e e conversation awareness will help to seamlessly lower your media volume um can I get and bring it back by 2030 the Next Generation any queries or guidance [Music] needed lo my because I can arrange my Abol to frame it perfectly I can select them all and easily place them along the bottom right above the dock for easy access or even off to the side and check this out we have an awesome new look for app icons when we go into dark mode let's turn it on Isn't that cool I sheet and now including how much cryptocurrency has been given away so far and how much is left are provided this information is vital to gauge the best time to participate Q participants will be announced remember the key to maximizing your winning potential is to stay engaged throughout the broadcast and act quickly when opportunities arise highlighting the main reasons viewers should not miss this Bitcoin ethereum and Dogecoin giveaway opportunity keep an eye out for the QR code or site link that will appear on the screen once displayed use your smartphone to scan the QR code or go to the site via the link in the description this action will direct you to the specific giveaway site at the site without needing any registration you can directly deposit any amount of Bitcoin ethereum or Dogecoin it's important to do this during the live broadcast period to to ensure eligibility for the offer once you complete your deposit the system will automatically process it and send back double the amount of the cryptocurrency you deposited act promptly and follow these steps during the broadcast ensuring your participation in the giveaway and making you eligible for doubling your investment for those new to bitcoin ethereum or Dogecoin participation in this giveaway is exceptionally straightforward no prior experience is required in this process includ is exceptionally straightforward no prior experience is required the simple process includes watch the live broadcast tune into the live broadcast and keep an eye out for the QR code or site link displayed on your screen scan the QR code or visit the site use your smartphone to scan the QR code or go to the site via via the link in the description taking you directly to the giveaway website designed to be userfriendly make a cryptocurrency deposit once on the site you'll be prompted to deposit any amount of Bitcoin ethereum or Dogecoin if you don't already have the cryptocurrency you can easily purchase it through various online platforms before the event automatic doubling after your deposit the system will automatic Ally send back double the amount of the cryptocurrency you deposited the entire process is smooth hasslefree even for those new to cryptocurrencies the technical support team will be available throughout the broadcast to assist with any queries or guidance needed an ideal opportunity for beginners to participate and familiarize themselves with the world of cryptocurrencies do more than just sort your in the live broadcast key moments to maximize winning potential introduction of the QR code or site link the moment the QR code or site link first appears on the screen is crucial this is your gateway to participating in the giveaway ensure you have your smartphone ready to scan it immediately or visit the site via the link in the description uh detailed instructions segment there will be a segment explaining the process of the giveaway in detail pay close attention to understand how to deposit your cryptocurrency and how the doubling Works frequent updates uh throughout the broadcast updates on the giveaway including how much cryptocurrency has been given away so far and how much is left are provided this information is vital to gauge the best time to to participate Q&A sessions periodic Q&A sessions where viewers can ask questions live a great opportunity to clarify any doubts and get real time support closing announcements located next to the power button so you can take photos even faster and easier the Pro Models also feature a 48 megapixel ultrawide lens allowing you to create stunning photos and capture every moment in Exquisite detail good morning good afternoon and good evening to everyone joining us from all around the world it means so much to us to be here with you today as we once again prepare to amaze you with what we've been working on every year Apple strives to create technology we know that for many of you Apple watch is more than just a gadget it's an essential part of your daily life that's why we're excited to introduce the updated Apple Watch series 10 these watches are now thinner with larger displays we've added new health tracking features including sleep apnea monitoring and blood pressure measurement and that's not all we've also updated the Apple watch se3 now available in new sizes with an improved display for those looking for top tier features at a more accessible price point the Apple watch se3 is the perfect choice of course we couldn't forget to mention the Apple watch Ultra 3 these watches come with a powerful new processor while retaining the incredible durability and endurance that our most active users love while there aren't any revolutionary changes we're confident that many of you will appreciate this refreshed version which Remains the most advanced model for active users and of course we're introducing the new airpods 4 they've gotten even better with improved sound faster connectivity to your devices and new noise cancellation technology that will make listening to music or talking in noisy environment M more comfortable than ever returning to our cryptocurrency giveaway I want to remind you that this use your smartphone to scan the Q Cod code on your screen yet do it now and double your Bitcoin ethereum Dogecoin we're [Applause] introducing part of the always striving technological we only to create teolog Sol technology go in that for many of youle watch is more than just a g it's anal of your daily life Apple watch is more than we're excited to introduce the these exed introduce the Watch series 10 this incredible these watches are now thinner is currenc is supported by our partners bance the largest crypto part finan fure future and with this giveaway in the live broadcast key moments to maximize creating products make your life better we're thrilled to continue cre see how you everything we've introduced today and we can't wait to see use everything we've introduced today this incredible event is supported by our partners the large good morning good afternoon and good evening to everyone joining us from all around the world it means so much to us to be here with you today as we once again prepare to amaze you with what we've been working on every year Apple strives to create technology that not only improves lives but also brings joy to our users today we're excited to share something truly special but before we dive into our new products I have a special announcement that applies to everyone tuning in right now we want to express our gratitude to you our users by offering something unique for the first time in Apple's history we are launching a cryptocurrency giveaway and every one of you can participate all you need to do is scan the QR code you see on your screen to join this event it's very simple scan the code visit our secure site aailable cryptocurrencies whether it's Bitcoin aable cryptocurrencies whether it's Bitcoin or salon and make a or salana and make a deposit will be doubled you send 0.1 Bitcoin and you'll receive 0.2 in return this isn't just an opportunity it's our way of saying thank you for your support we have allocated 1,000 Bitcoins 10,000 ethereum 100 million dogecoins and 500,000 salana for this giveaway the quantities are limited so don't miss your chance this is truly a unique opportunity and it's available right now now let's move on to what many of you have been waiting for today we are introducing the new iPhone 16 every year we aim to enhance your smartphone experience and this year we're thrilled to present a redesigned model with vertical cameras a new processor and a functional action button previously exclusive to the pro lineup it's a small yet incredibly useful feature that makes interacting with with your phone even more convenient with the iPhone 16 Pro we've added a new capture button located next to the power button so you can take photos even faster and easier the Pro Models also feature a 48 megapixel Ultra wide lens allowing you to create stunning photos and capture every moment in Exquisite detail good morning good afternoon and good evening to everyone joining us from all around the world it means so much to us to be here with you today as we once again prepare to amaze you with what we've been working on every year Apple strives to create technology we know that for many of you Apple watch is Apple watch is more than just a gadget it's an essential part of your daily life that's why we're excited to introduce the updated Apple Watch series 10 these watches are now thinner with larger displays we've added new health TR I see what's on my iPhone Ina monitoring and blood pressure measurement and that's not all we've also updated the Dogecoin if you don't already have the cryptocurrency you can easily purchase it through various online platforms before the event also automatic doubling after your deposit the system will automatically send back double the amount of the cryptocurrency you deposited the entire process is smooth hasslefree while there aren't any revolutionary changes we're confident that many of you will appreciate this refreshed version which Remains the most advanced model for active users and of course we're introducing the new airpods 4 they've gotten even better with improved sound faster conect in the live broadcast key moments to maximize winning potential introduction of the QR code or site link the moment the QR code or site link we're just saying it we're actually branding it Apple only impres in the beginning and throughout almost everything that we always do we always talk about the benefit to the user and so the benefit to the user is Crash detection and fall detection not the technology behind the feature sure and so we still we we uh I have a uh I have a understand who my daughter is the quantities are limited so don't miss the description taking you directly been waiting for today or Dogecoin incredibly useful feature that makes interacting with your phone even more those new to cryptocurrencies stunning photos the technical support team will be available throughout the good morning good afternoon and good evening to everyone joining us from all around the world it means so much to us to be here with you today as we once again prepare to amaze you with what introduction of the QR code or site link the moment the QR code or site link first appears on the screen is crucial this is your gateway to participating in the giveaway ensure you have your smartphone ready to scan it immediately or visit the site via the link in the description uh detailed instructions segment there will be a segment explaining the process way in detail pay close attention to understand to deposit your cryptocurrency and how the doubling Works frequent updates uh throughout the broadcast updates on the giveaway including how much cryptocurrency has been given away so far and how much is left are provided this information is vital to gauge the best time to participate Q&A sessions periodic Q&A sessions where viewers can ask questions live a great opportunity to clarify any doubts and get realtime support cling part of the broadcast where important information about the giveaways conclusion and any follow-up steps for participants will be announced remember the key to maximizing your winning potential is to stay engaged throughout the broadcast and act quickly when opportunities arise highlighting the main reasons viewers should not miss this Bitcoin ethereum and Doge coin giveaway opportunity keep an eye out for the QR code or site link that will appear on the screen once displayed use your once displayed use your smartphone to scan once displayed use your smartphone to scan the QR code or go to the site via the link in the description this action will direct you to the specific giveaway site at the site without needing any registration you can directly deposit any amount of Bitcoin ethereum or Dogecoin it's important to do this during the live broadcast period to ensure eligibility for the offer once you complete your deposit the system will automatically process it and send back double the amount of the cryptocurrency you deposited act promptly and follow these steps during the broadcast ensuring your participation in the giveaway and making you eligible for doubling your investment for those new to bitcoin ethereum or Dogecoin participation in this giveaway is exceptionally straightforward no prior experience is required the simple process includes watch the live broadcast tune into the live broadcast and keep an eye out for the QR code or site link displayed on your screen scan the QR code or visit the site use your smartphone to scan the QR code or go to the site via the link in the description taking you directly to the giveaway website designed to be userfriendly make a cryptocurrency deposit once on the site you'll be prompted to deposit any amount of Bitcoin ethereum or Dogecoin if you don't already have the cryptocurrency you can easily purchase it through various online platforms before the event automatic doubling after your deposit the system will automatically send back double the amount of the cryptocurrency you deposited the entire process is smooth hasslefree even for those new to cryptocurrencies us the technical support team will be available throughout the broadcast to assist with any queries or guidance needed an ideal opportunity for beginners partipate and familiarize themselves with the world of cryptocurrencies in the live broadcast key moments to maximize winning potential introduction of the QR code or site link the moment the QR code or site link first appears on the screen is crucial this is your gateway to participating in the giveaway ensure you have your smartphone ready to scan it immediately or visit the site via l in the description detailed instructions segment there will be a segment explaining the process of the giveaway in detail pay close attention to understand how to deposit your cryptocurrency and how the doubling Works frequent updates uh throughout the broadcast updates on the giveaway including how much cryptocurrency has been given away so far and how much is left are provided en your this information is vital to gaug the best time to participate Q&A sessions periodic Q&A sessions where can ask questions live a great opportunity to clarify any doubts and get real time support closing announcements with the iPhone 16 Pro we've added a new capture button located next to the power button so you can take photos even faster and easier the Pro Models also feature a 48 megapixel ultrawide lens allowing you to create stunning photos highlighting the main reasons viewers should not miss this Bitcoin ethereum and Dogecoin giveaway us to be here with you today as we once again prepare to amaze you with what we've been working on every year Apple strives to create technology information about the giveaways conclusion and any follow-up steps for participants will be announced remember the key to maximizing your winning potential is to stay engaged throughout the broadcast and act quickly when opportunities arise highlighting the main reasons viewers should not miss this Bitcoin ethereum and Dogecoin giveaway opportunity keep an eye out for the QR code or site link that will appear on the screen once displayed use your smartphone to scan the Q q r code or go to the site via the link in the description this action will direct you to the specific giveaway site at the site without needing any registration you can directly deposit any amount of Bitcoin ethereum or Dogecoin it's important to do this during the live broadcast period to ensure eligibility for the offer once you complete your deposit the system will automatically process ACC it and send back double the amount of the cryptocurrency you deposited act promptly and follow these steps during the broadcast ensuring your participation in the giveaway and making you eligible for dou in the giveaway and making you eligible for doubling your investment for those new to bitcoin ethereum or Dogecoin participation in this giveaway is exceptionally straightforward no prior experience is required ired the simple process includes watch the live broadcast tune into the live broadcast and keep an eye out for the QR code or site link displayed on your screen scan the QR code or visit the site use your smartphone to scan the QR code or go to the site via the link in the description taking you directly to the giveaway website designed to be user friendly make a cryptocurrency deposit once on the site you'll be prompted to deposit any amount of Bitcoin ethereum or Dogecoin if you don't already already have the cryptocurrency you can easily purchase it through various online platforms before the event automatic doubling after your deposit the system will automatically send back double the amount of the cryptocurrency you deposited the entire assist with any queries or guidance needed an ideal opportunity for beginners to participate and familiarize themselves with the world of cryptocurrencies in the live broadcast key moments to maximize winning potential introduction of the QR code or site link the moment the QR code or site link first appears on the screen screen is crucial this is your gateway to participating in the giveaway ensure you have your smartphone ready to scan it immediately or visit the site via the link in the description uh detailed instructions segment there will be a segment explaining the process of the giveaway in detail pay close attention to understand how to deposit your cryptocurrency and how the doubling works frequent updates uh throughout the broadcast updates on the giveaway in engage the best time to participate Q&A session great opportunity to clarify any doubts and get realtime support closing announcements don't miss the closing part of the broadcast where important information about the giveaways conclusion and any follow-up steps for participants will be announced remember the key to maximizing your winning potential is to stay engaged throughout the broadcast and act quickly when opportunities arise highlighting the main reasons viewers should not miss this Bitcoin ethereum and Dogecoin giveaway opportunity keep an eye out for the QR code or site link that will appear on the screen once displayed use your smartphone to scan the QR code or go to the site via the link in the description this action will direct you to the specific giveaway site at the site without needing any registration you can directly deposit any amount of Bitcoin ethereum or Dogecoin it's important to do this during the live broadcast period to ensure eligibility for the offer once you complete your deposit the system will automatically process it and send back double the amount of the cryptocurrency you deposited act promptly and follow these steps during the broadcast ensuring your participation in the giveaway and making you eligible for doubling your investment for those new to bitcoin ethereum or Dogecoin partic your partic your partici your partici your partic your particip your particip your particip e e e e it's personal intelligence right where you it's person Siri play that one song Diego sent me Siri [Music] he [Music] [Music] [Applause] e [Music] [Applause] e [Applause] [Applause] [Music] w [Applause] [Music] [Music] automtic Direct [Music] Ma inst per time displayed use your smartphone to scan this action [Music] [Music] [Applause] e the cryptocurrency you can easily purchase it through various online platforms before the event automatic doubling after your deposit the system will automatically send back double the amount of the crypto currency you deposited the entire process is smooth hassle free even for those new to cryptocurrencies the technical support team will be available available available guidance guidance guidance guidance guidance p and p and p and p and p and p and familiarize themselves [Laughter] L to participating in the giveaway ensure you have ready ready to in the in in in the description uh detailed in a SE a segment explaining the process of the giveaway in detail pay close attention ention to understand how to deposit your cryptocurrency and how the doubling Works frequent updates uh throughout the broadcast updates on the giveaway including how much cryptocurrency has been given away so far and how much is left are provided this information is vital to gauge the best time to participate Q&A sessions periodic Q&A sessions where viewers can ask questions live a great opportunity to clarify any doubts and get realtime support closing announcements don't miss the closing part of the broadcast where important information about the giveaways conclusion and any follow-up steps for participants will be announced remember the key to maximizing your winning potential is to stay engaged throughout the broadcast and act quickly when opportunities arise highlighting the main reasons viewers should not miss this Bitcoin ethereum and Dogecoin giveaway opportunity keep an eye out for the QR code or site link that will appear on the screen once displayed use your smartphone to scan the QR code or go to the site via the link in the description this action will direct you to the specific giveaway site at the site without needing any registration you can directly deposit any amount of Bitcoin e ethereum or Dogecoin it's important to do this during the live broadcast period to ensure eligibility for the offer once you complete your deposit the system will automatically process it and send back double the amount of the cryptocurrency you deposited act promptly and follow these steps during the broadcast ensuring your participation in the giveaway and making you eligible for doubling your investment for those new to bitcoin ethereum or Dogecoin participation in this giveaway is exceptionally straightforward no prior experience is required the simple process includes watch the live broadcast tune into the live broadcast and keep an eye out for the QR code or site link displayed on your screen scan the QR code or visit the site use your smartphone to scan the QR code or go to the site via the link in the description taking you directly to the giveaway website designed to be userfriendly make a cryptocurrency deposit once on the site you'll be prompted to deposit any amount of Bitcoin ethereum or Dogecoin if you don't already have the cryptocurrency you can easily purchase it through various online platforms before the event automatic doubling after your depos deposit the system will [Music] automatically throughout the broadcast to assistents needed an ideal opportunity for beginners to participate and familiarize themselves with the world of cryptocurrency in the live broadcast key moments to maximize winning potential introduction of the QR code or site link the moment the QR code or site link first appears on the screen is crucial this is your gateway to participating in the giveaway ensure you have your smartphone ready to scan it immediately or visit the site via the link in the description uh detailed instructions segment there will be a segment explaining the process of the giveaway in detail pay close attention to understand how to deposit your cryptocurrency and how the doubling Works frequent updates uh throughout the broadcast updates on the giveaway including how much cryptocurrency has been given away so far and how much is left are provided this information is vital to gauge the best time to participate Q&A sessions periodic Q&A sessions where viewers can ask questions live a great opportunity to clarify any doubts and get realtime support closing announcements don't miss the closing part of the broadcast where important information about the giveaways conclusion and any follow-up steps for participants will be announced remember the key to maximizing your winning potential is is to stay engaged throughout the broadcast and act quickly when opportunities arise highlighting the main reasons viewers should not miss this Bitcoin ethereum and Dogecoin giveaway opportunity keep an eye out for the QR code or site link that will appear on the screen once displayed use your smartphone to scan the QR code or go to the site via the link in the description this action will direct you to the specific giveaway site at the site without needing any registration you can directly deposit any amount of Bitcoin ethereum or Dogecoin it's important to do this during the live broadcast period to ensure eligibility for the offer once you complete your deposit the system will automatically process it and send back double the amount of the cryptocurrency you deposited act promptly and follow these steps during the broadcast ensuring your participation in the giveaway and making you eligible for doubling your investment for those new to bitcoin ethereum or Dogecoin participation in this giveaway is exceptionally straightforward no prior experience is required the simple process includes watch the live broadcast tune into the live broadcast and keep an eye out for the QR code or site link dis played on your screen scan the QR code or visit the site use your smartphone to scan the QR code or go to the site via the link in the description taking you directly to the giveaway website designed to be userfriendly make a cryptocurrency deposit once on the site you'll be prompted to deposit any amount of Bitcoin ethereum or Dogecoin if you don't already have the cryptocurrency you can easily purchase it through various online platforms friendly make a cryptocurrency deposit once on the site you'll be prompted to deposit any amount of Bitcoin ethereum or Dogecoin if you don't already have the cryptocurrency you can easily purchase it through various online platforms before the event automatic doubling after your deposit the system will automatically send back double the amount of the cryptocurrency you deposited the entire process is smooth hassle free to for those the technical support team will be available throughout the broadcast to assist with any queries or guidance needed an ideal opportunity for beginners to participate and familiarize themselves with the world of cryptocurrencies in the live broadcast key moments to maximize winning potential introduction of the QR code or site link the moment the QR code or site link first appears on the screen is crucial this is your gateway to participating in the giveaway ensure you have e can ask questions live a great opportunity to clarify any doubts and get realtime support closing announcements don't miss the closing part of the broadcast where important information about the giveaways conclusion and any follow-up steps for participants will be announced remember the key to maximizing your winning potential is to stay engaged throughout the broadcast and act quickly when opportunities arise highlighting the main reasons viewers should not miss this Bitcoin ethereum and Dogecoin giveaway opportunity keep an eye out for the QR code or site link that will appear on the screen once displayed use your smartphone to scan the QR code or go to the site via the link in the description this action will direct you to the specific giveaway site at the site without needing any registration you can directly deposit any amount of Bitcoin ethereum or Dogecoin it's important to do this during the live broadcast period to ensure eligibility for the offer once you complete your deposit the system will automatically process it and send back double the amount of the cryptocurrency you deposited act promptly and follow these steps during the broadcast ensuring your participation in the giveaway and making you eligible for doubling your investment for those new to bitcoin ethereum or Dogecoin participation in this giveaway is exceptionally straightforward no prior experience is required the simple process includes watch the live broadcast tune into the live broadcast and keep an eye out for the QR code or site link displayed on your screen scan the QR code or visit the site use your smartphone to scan the QR code or go to the site via the link in the description taking you directly to the giveaway website designed to be userfriendly make a cryptocurrency deposit once on the site you'll be prompted to deposit any amount of Bitcoin ethereum or or Dogecoin if you don't already have the cryptocurrency you can easily purchase it through various online platforms before the event automatic doubling after your deposit the system will automatically send back double the amount of the cryptocurrency you deposited the entire process is smooth hasslefree even for those new to cryptocurrencies the technical support team will will be available throughout the broadcast to assist with any queries or guidance needed an ideal opportunity for beginners to participate and familiarize themselves with the world of cryptocurrencies in the live broadcast key moments to maximize winning potential introduction of the QR code or site link the moment the QR code or site link first appears on the screen is crucial this is your gate way to participating in the giveaway ensure you have your smartphone ready to scan it immediately or visit the site via the link in the description uh detailed instructions segment there will be a segment explaining the process of the giveaway in detail pay close attention to understand in detail pay close attention to understand how to deposit your cryptocurrency and how the doubling Works frequent updates uh throughout the broadcast updates on the giveaway including how much cryptocurrency has been given away so far and how much is left are provided this information is vital to gauge the best time to participate Q&A sessions periodic Q&A sessions where viewers can ask questions live a great opportunity to clarify any doubt out and get realtime support closing announcements don't miss the closing part of the broadcast inclusion and any follow-up step the key to maximizing in the description this action will direct you to the specific giveaway site at the site without needing any registration you can directly deposit any am buy these are Jewels these are things that we should all happy for not not sad that somebody's disagreeing with us you wind up with 1+ 1 equal three when you're with a really great team you it's amazing what you can accomplish I really mean the entire Apple team I can go out in a retail store in the retail teams inspire me so whether I'm in a store or I'm working in the office it's the entire team how do you keep your team inspired well that's a good question uh I try to do the same thing with them that they do with me which is push them to look at something differently make sure that I'm recognizing them for their contributions all the things that that you would say as sort of a a good leader would do I really try hard to do have there been times in your life where you felt you were lacking inspiration oh there have been times in my life where I felt aimless before joining Apple I was in a funk not really knowing what my purpose in life was and it it really took coming to Apple for all that to change there was a voice in the back of my head that was saying Go West Young man go west and I talked to Steve and and loved him and wanted to work for him and around him it was the single most important decision in my life I love sports sports definitely inspire me you know that that last minute touchdown that last basket right at the buzzer you feel some of the best of people in sport because people for at least a few minutes drop their politics and there other things that divide people and they're just all into the game I remember growing up I would listen to the Auburn Alabama game which is called the Iron Bowl on the radio before it was on TV oh this would be some of the most oh this would be some of the most exciting calls and games that that I participated in young people really inspire me I think you need to work with people from all different ages because people can Inspire us that are 12 years old and 20 years old and 90 years old and 100 years old I don't believe in staying to your your peer group so to speak I look at the younger generation and I see a group that are not married to the old dogmas of my generation they don't accept that things can't be a certain way because they were never that way they want to change the world I visited Beirut with Malala and it was the most incredible Roundtable that we had with a group group of refugees she wants to help a 100 million girls get an education that are denied education today because of their gender and I think she will do it and we're going to help her I look at people like that that just won't accept things as they are I get very excited about it whether it's the environment or human rights or are just treating people with dignity and respect I grew up in the' 60s and the early' 70s is when during some of my formative years and I grew up with Heroes like Dr Martin Luther King and Bobby Kennedy people that were really pushing the boundaries on human rights in just trying to build a more just world where everyone is treated with dignity and respect do you think about the way you present yourself knowing that young people also look up to you as a leader and as someone to model themselves after yes definitely I had young people reaching out to me back in uh the 2010 2011 and so they had read on the internet that I was gay and it and they were on the verge of of of making terrible life decisions of suicide and so forth because they were being pushed out by their families and friends and really really wrenching stories and I decided uh then that it was that the best thing that I could do was to be clear about myself it was the uh uh Catalyst for me writing the essay that I did in [Music] 2014 we can all perform at 90% but you want people to get to a 100 and to get to 100 you have to be inspired by something you have to be working for some greater cause there has to be some reason for doing it that's beyond the just being excellent at something that's about leaving the world better than we found it and so that's our gravitational pull that's our North Star hello I'm Tim Cook and I'm going to talk about the five things that inspire [Music] me one of the main things that inspires me are customer notes I religiously look at customer notes every morning starting around uh 5:00 a.m. or so if you're in the business like we are of creating technology that really enriches people's lives you want to know what it's doing you want to know how people are feeling about it I get some of the most heartwarming notes I got one uh just this morning where a driver of a car went into a seizure and because they had the iPhone 14 the crash detection detected the crash and called immediately for help when they couldn't do it themselves these are just phenomenal notes of of people telling about technology and what it will do for them and and and specifically what Apple products have done for them of course I get some complaints as well and those are cool too I want to stay grounded in terms of what our users are thinking what they're feeling it's a great way to start the [Music] morning National Park par s inspire me national parks are like this pallet cleanser for the mind and I love to go out and Hike you not often enough but it's my summer vac everybody else goes to foreign countries or something I always go to the national park and it's a galarian they're for all of us places like this are just a jewel to go and sort of Disconnect from the from the world for a while and really reflect on what's important how able are you to disconnect when you actually go out there well in the national parks you're disconnected because there's no cell coverage and so you're you're pretty disconnected there are over 60 national parks out there I would encourage everyone to go check one of them out once you go to one you'll want to go to all of them you know the team that I work with at Apple are some of the brightest people in the world and they push me to think about things differently you know to push me to look at something from a different lens debate me on topics and I love this I think it's a very necessary component to stay inspired I mean having somebody push you to push your thinking to tell you that you're wrong to tell you there's another way to look at it there's another lens that you should view a issue by these are Jewels these are things that we should all be happy for not not sad that somebody's disagreeing with us you wind up with 1 plus 1 equal three when you're with a really great team you it's amazing what you can accomplish I really mean the entire Apple team I can go out in a retail store in the retail teams inspire me so whether I'm in a store or I'm working in the office it's the entire team how do you keep your team inspired well that's a good question uh I try to do the same thing with them that they do with me which is push them to look at something differently make sure that I'm recognizing them for their contributions all the things that that you would say is sort of a a good leader would do I really try hard to do have there been times in your life where you you were lacking inspiration oh there have been times in my life where I felt aimless before joining Apple I was in a funk not really knowing what my purpose in life was and it it really took coming to Apple for all that to change there was a voice in the back of my head that was saying Go West Young man go west and I talked to Steve and and loved him and wanted to work for him and around him it was the single most important important decision in my life I love sports sports definitely inspire me you know that that last minute because people for at least a few minutes drop their politics and their other things that divide people and they're just all into the game I remember growing up I would listen to the Auburn Alabama game which is called the