Watch Me Make $600 From Writing 3 Emails With Copywriting (Tutorial For Beginners)

Introduction. how long would it usually take you to make about 600 bucks for me as a carpenter sluy in the Army SL security guard that would take me a whole week of full-time work 40 hours but today I'm going to show you how you can make over $600 just in one hour by writing some emails with email copyright now I know it sounds crazy but there are two main reasons as to why you're able to make just so much money with copyrighting number one is that pay per hour is clearly inferior to pay per result especially when it comes to anything that involves marketing or sales like copyrighting does so I'll give you an example the problem with pay per hour is that the better you get at what you do the more you're penalized meaning if you can do the same amount of work as other people can do in an hour in just half the time that means you're going to earn half the pay and business owners understand that that makes absolutely no sense they don't care how long it takes you they don't care if you're working for other clients and they seriously don't care even how hard you work on it as long as it gets them the results and the best way to get the results is by getting the skill and that is one of the things that I'm going to teach you in this video the second reason as to why this is possible is because you're leveraging an asset that's simply not even yours you're able to leverage an asset that somebody else built which is their email list everybody knows that email lists are highly profitable they're the most profitable form of online digital marketing so by you being able to utilize someone else's email list make them tons of money and only get a small cut for yourself it will only take you a few hours to just make 3K or 4K per month now is this an Proof That Emails Can Get You Paid. instant money glitch no obviously not you're going to have to be really good at what you do really good at copywriting really good at marketing and you're going to have to get clients which is another thing I'll show you how to do at the very end of this video so make sure you stick around and of course if you're skeptical you probably should be but don't worry because I always come with the proof so here are some screenshots of not only my wins but some of the students that I've been teaching and how they've been able to do it as well so this this was one of my first big copywriting deals that I got that was for a couple thousand and it goes a little bit something like this now I signed a non-disclosure agreement so the names are blur out but this is how it went so hi Tyson great to Emet you would love to see some email samples thanks essentially I reached out to them saying I have some email samples for your list they said thanks Tyson thanks for sending me those emails over after I sent them over questions do you have a portfolio you could send and do you write other types of copy besides email then she says thanks and then my answer was hey here's a link some of my work and then I give them my portfolio so super important you need a portfolio if you want to learn how to get a portfolio how to build one that video is on this channel as well you can watch it after this one but again your copyrighting skills like I'm saying is a big thing that's going to actually get you clients because if I sent over my portfolio and it was Dookie Balls nobody would want to work with me so you better actually get your skill in gear like I'm about to show you in this video before you think you're going to start making money with copyrighting okay so next and yes I also write sales page cop copy as well here's the link if you're open to a call to discuss any ideas or small projects we can work on to see if we'd be a good fit okay W offer and then she says me hey tyon awesome thanks I've booked a call with you and our content strategy and myself we have a small project we'd like to discuss talk soon so I believe we got on a call and then she says it was great to meet you yesterday as promis you should expect the NDA to be sent your email sometime today please let me know once You' signed it and we'll send you over a brief with the necessary resources also I'm curious how much do you typically quote per email below I say I typically quote 200 bucks per email then she says hey thanks sounds good thanks for confirming please send over the email copy before tomorrow looking forward to your next procedure easy simple Chop Chop eight emails $200 each that's $1600 in the bag right how long do you think it takes you to write an email for me after I've done all the research it takes about 20 minutes to write an email right and the thing is that these emails don't have to be perfect a big thing that's going to stop copywriters from progressing quickly is perfectionism so punch perfectionism in the face don't even worry about it okay send them over some emails that you've written up quickly and simply just ask if you're on the right track if they have revisions that they want you to make then you just they send them back and you make them and you send them back over super simple super easy okay so when it comes to writing these emails you're going to want to obviously time yourself is going to take you a long time at first but after a while again it's not going to take a long time this is the reason why you're able to make make so much money with copywriting is because of pure efficiency efficiency efficiency efficiency if you can blast out a ton of emails then you're able to make a lot of money with copywriting but if you if you take like 2 hours to write an email how much money you think you're going to be able to make with copywriting you're not going to be able to make much because you're over here slow you slow as a snail so we got to pick up the pace pick up the speed money loves speed everybody knows this so actually employ it in your in your program in your strategy and if you think I'm the only one maybe I just got lucky that's not even true either cuz you can see some of my students doing the exact same thing and we're going to check it out so this for example is my student Jay yo jth he's an absolute boss love jth um so essentially this is one of his many deals where he hit up an old Prospect and now he's getting three welcome emails plus setup in MailChimp easy money just to contrast this to you guys so $650 us is what he got paid for writing those three emails which is $960 in Australian which is where he lives which is 40 hours of work for the average worker so just to put it into contract he's basically making a weeks of wages in just three emails plus just setting them up in MailChimp and then this is his other client right another deal that he's working on next payment coming in is going to be 3.5k USD and this was from his last one A different one completely different one a third one for a $1,200 Australian right there but he's not the only one cuz there's Ethan as well and he says I've been aiming for commission deals I made 1,300 $ last week for around 19 hours of work that's 6850 per hour so basically 70 70 bucks per hour plus I get 10% of each sale in perpetuity meaning forever so he's just earning basically passive income off of all the sales that he just created and this is just one of the three clients I've gotten since joining in April 7th it's worth it 100% but not magic as I've told you guys you've got to put in the work like the coach is saying but then there's also Jared who I'm also super proud of because he went 2 years without getting a client and now finally in 4ci he's gotten a client after working with me and my team commission deal and he's making 7% off of the email list and the email list is making 50 to 80k per month 7% of the lowest end there 50k is over 3K per month just for again writing the emails so if you're wondering if there's money in copywriting still I mean these are extremely recent as well extremely recent and I also talk to these guys every single day okay so it doesn't get much realer than this now look every time I post about this one of the students I get all these DMs I want to join how do I join how do I join you can't just join you have to apply so the link is in the description if it still works if the link actually still takes you to the page then there's still spots available if not the spots aren't available if the link doesn't work um so that's basically that if you want to go apply it's down below so why would people buy from emails in the first Why Emails Can Make You Money? place the reason is because they're educational entertaining and profitable for businesses people read emails for the same reason why they watch YouTube Instagram Etc it's just slightly less brain root people are going to go through their email and read them now a lot of people have this false preconceived notion that emails are just like these images of the product and then you know 20% off and those might be the emails that you are used to but those are not the emails that we are talking about here so for example here are a bunch of the responses that I get from my emails that either send out to my clients or just from my own email list you're a genius Tyson that speech left me with a chill all over my body and the Fire Within Me is rising like the temperature in a room Rising second by second so translation it hyped him up yo Tyson thanks for all this awesome information it's very helpful for me to take the next step I hope you send this kind of information to me in the future as well meaning he not only just loved the email I just sent him he's basically telling me he's going to open all the rest of the emails forever wow this is a gold mine Tyson I will keep grinding and make it possible man I wish I could make emails like you so smooth and with value when you write emails that people just love to read They're not going to care if you have a link at the bottom to sell them something right they're not going to care even if they don't buy even if they don't interact with it they're still going to be interacting with you they're going to be building that no like and Trust And while they might might not purchase from you at that very second somewhere down the line it is likely that they will so not only am I going to show you how to write emails like these but also how to offer these services to your your clients to start making money as soon as this very week now I'm going to show you how to write How To Write $200 Emails In 20 Minutes. three emails in 60 minutes which $200 per email plus $600 in just 1 hour this is exactly what it looks like so guys the key here is to follow the process be fast and never let perfectionism slow you down okay you want to essentially brain dump everything on the page and then go back afterwards that is the best way to do it if you try to write something perfect and then revise it as you're writing it and go back and change and then write it some more and go back and change it you're never going to get anywhere okay so here's the formula my friends you would want to follow this formula to the te so number one is pick a real entrepreneur no fairy tale copy okay don't sit there and say I'm going to write an email about a fitness product no no no you have to first find a fitness product find the offer and do the the rest of the steps I'm about to show you here next is to gather info on the brand voice and an acronym I call compile c o m p i l e framework next is to pick in email structure DIC Pas hso listicle cjn AB b c d e f g h i j k l p q r s t u v WX y n z it doesn't matter what it is all of those are going to be given to you in this video they're all inside of the free copy starter kit um and there's tons and tons and tons of of templates as you can see next you're going to want to write a rough draft of the email so just brain dump like I said write the email 10 minutes all it should take next is to optimize and revise the email another 10 minutes or so and also use some AI to make it even better I'm going to show you exactly the AI prompts that I use to improve my copy and then next is simply go through the pure review process post it in the school Community or in the Discord community so it can get reviewed you can get other people's eyes on it and you can get better and you can also look at other people's copy in these communities so it's a winwin win win win win win so here's what the timeline actually looks Timeline For Writing The Emails like the first email is going to take longer because you have to do your research now people always ask me Tyson how do I do um audience research how do I do Avatar research it's not really about that because most of the time like 99% of the time unless you're working with a brand new business who just started yesterday the research will already be done for you they already have the research right so a lot of the times my clients have just been able to send me over essentially a document with all the research already in it so I'm like okay I don't need to do any research it's all right here or sometimes all right basically all the time they have like a video sales letter they have an offer they have promotions that they've already done bro the research is already in that you don't need to go and you know go out in the marketplace and research what these people want and research what these people like and research what they're going through because chances are your clients's already done that right they already have marketing going up they they're already doing something so compiling really does not take long the work's already done for you dude and if your client doesn't have it then your client's competitors will have pretty much something similar as well look at what they're doing too and then next is to ideate right I just write down all my ideas I come up with the subject lines and what the emails are going to be about in like literally 5 minutes okay you guys are going to see me do this in real time I'm quick with it yeah I'm just quick with it next is to structure plus right and then polish 10 minutes to structure and WR 10 minutes to polish with each each each each right so with the 30 minutes of research out of the way cuz you only ever have to do that once and then you can write a bajillion emails from just that piece of research um and then they should take like about 20 minutes each to finish so step one is to pick a real entrepreneur so today we Step 1: Pick A Real Entrepreneur. are going to be talking about my boy Ridge Krauss now it's funny this guy actually um dm'd me a long time ago and I was just looking for people to write for and I happened to come across him and as you can see I he dm' me saying bro your content is fire said I appreciate that he told me how consistent I am over the voice message I said thanks and then I let him know actually the other day hey bro just thought I'd like you know I'm making a YouTube video about you LOL and he said oh crap bro no way what about you talking smack I said no of course not going to be writing emails for your brand I think your vssl is good which it actually is and uh would make for a good example for some emails he said hell yeah bro I'm honored and he asked me when I'm going to make it release it and I said next week so with that being said dude bro Ridge this is for you man and uh let's hop right into the video and make these emails so um here are some more examples of some things you can look up or some people you can find to do emails for personal training offers businessto business offers like I'll help you with ads for example that's an example of that Biz op offers I'll help you make money online offers relationship offers I'll help you get more dates date higher quality women date more women etc etc so next is to gather info on the brand voice so his Step 2: Understanding Brand Voice. vssl is right here um as you can see it is a simple 25-minute vssl I'm not going to lie there's a lot of things in here that are explanation that I wouldn't put in email so I watched a good probably 15 minutes of it on 1.5 speed so really it took me like 10 10 10 in minutes to gather all the info that I needed right and uh I'll show you the formula that I have below all you have to do is fill out this formula dude fill it out and you'll have all the ammo you need to write as many emails as you'll ever need compile framework common sayings the offer methods that people usually teach that are inferior to mine and why problems the audience faces intros as in their hooks lessons from their stories and evasions as in objections like what why are they trying to evade what you're trying to teach them so let's go through these on by one and talk about what they actually are also as a disclaimer I should have put this at the beginning of this video this video I'm still battling with strep throat so if I sound weird that is why I'm struggling but you know what we show up anyways so common says what does this Creator say often do do they have catchphrases or things that they say commonly in every single video next is the offer what is your client's offer statement what results do they help people get and how okay again I'll give you examples of all of these as we go on and if you want this exact document you already know where it's going to be in the free copy starter kit linked down below this video so methods that are inferior to mine and why so what are some methods that are widely taught and viewed as true why do they seem like a good idea why are they actually inferior what do you teach and why does it actually work better next is problems that the audience faces what are some hyp specific problems that your audience faces what does it lead to in the long term okay a problem can be oh someone doesn't have money but that's not really an ultra specific problem a problem could be they don't have money so they have to work like crazy and because they have to work like crazy they have zero freedom and they can't afford to fix anything so what happens is they end up going into debt to pay essential things and now that they're going farther and farther and further to debt it's going to be harder for them to ever come out so now even if they do get that raise even if they do get that promotion even if they do come into a big break guess what's going to happen they're not going to be able to dig themselves out of that hole and instead of creating generational wealth they're creating dead generational debt okay that's just something that came off the top of my head but you get you get what the what it means it's hypers specific and it's also going deeper and deeper down the rabbit hole of all the bad things that will happen if you don't fix this right now next is the intros in hooks so essentially what you going to want to do here is go to their social media go to their reals or their Tik Tok or their shorts and see which hooks perform the best okay so if their average views is like 2,000 and their best views is like 10,000 then you're going to look at the 10,000 viewed videos and see what they're actually doing there so for this guy for example Ridge um you can see his average like 2,000 3,000 somewhere around there but then we have this one for example 4,000 okay what does that one do then we have this one over here 4,000 okay what does that one do and then we have this one over here which is 12,000 what makes that one tick the biggest thing that actually gets these views is the hook so that's why it's so important this one has 11,000 this one has 17,000 um this one has 14,000 so those are the ones that I looked at I copied down the hooks because those are going to be used as ammo for our copyrighting emails of course next is evasions as in objections so what might someone think when they hear your solution what will lead them to be skeptical what is the best way to overcome these objections having all those super important again ammo bro once you once you create and fill out all of these dude you can just you can just work away bro I've done this and created a month's worth 30 emails just after doing this once for like 30 minutes dud it's it's that easy so example of him common sayings so that you're a business owner and not just a person with a glorified high-paying job this is something I I heard him say a couple times so essentially he runs a video agency coaching company where he helps you take your video agency from that's stuck at 5 to 10K per month and how to actually scale it and get more clients and that's his offer that's what he does okay so a lot of the times when people are running a video Ad Agency they're doing everything themselves and they're essentially just a freelancer instead of a business owner so if you want to turn your freelancing gig into a business he shows you how to do that so this is kind of like a common saying um that he has to put everything into perspective his offer I'll personally help you scale your video agency past 10K per month by building an Instagram funnel right Instagram now I could go deeper than this right cuz he he talks about things like ads and holding in his offer but I just created just the offer statement okay that's that's all I was really concerned with with this part I could make it even like just another part right here where I go even more in depth but for time sake again I'll just leave it like that next is methods that are inferior to mine and why so most people try to rely on Word of Mouth connections or just luck for their lead gen as in generating leads as if the next person is going to pay them this gets people stuck at 5K months I instead teach you to elevate the quality of your work and scale your agency by pumping up the caliber of your systems you use to generate leads and acquire new clients llies okay so that's one example I'm not going to go through every single one here cuz I have quite a bit um I'm going to go through the emails that I wrote for him line by line so that's going to be a little bit timec consuming so I'm going to kind of skim this part next is problems that the audience faces so when you get your first big payout for your first big client it feels great you ride it into the next month feeling Unstoppable cuz you got that awesome deal until that wave comes crashing down you end up hunting for the next deal for the next 3 to 5 months right imagine how that would feel um the time between getting clients can hurt your ego and your wallet and of course a few more points here as well so some of the intros and hooks that I actually stole from his uh his high performing Instagram reals posting every day is getting you nowhere if you don't do these two things I spent two years learning how to scale my video agency to 40K per month but let me tell you in just 300 words exactly how I do it again in just 60 days in the video he said 3 minutes in the email I don't know if 3 minutes would make sense so I put 300 words maybe I'd use that as a lead okay some more lessons from stories so this one is super important stories are a great way to sell because they show why you're convinced or why other people are convinced rather than trying to convince the reader okay which is actually it turns out the best way to convince them so um you can tell the stories of either their students or you can tell the stories of him himself so my student Tyler was struggling to hone in his offer and after honing in on a niche that he loved in implementing a system he went from 8K per month to over 21k per month in just over 60 days another story that he told on his Instagram was I gained 6,000 followers in a week and now I'm mad why because I'm a proud member of the antiviral Community most followers aren't my ideal audience so they mess up the algorithm it's like throwing a rock into the gears of a machine okay another interesting angle this also goes with like uh challenging things that most people hold true right changing the Paradigm and then next and last and finally not least are the evasion of belief right so the objections if I Niche down right won't I get less views and less money from my content so one of his lessons is to Niche down right create hypers specific content and the objection to that is when I get less views and make less money and next is you have to set up an Instagram funnel but setting up an Instagram funnel system seems too complicated it seems too complicated I don't know how to do that and last but not least we have spending money on ads is risky and costly I don't want to lose money right that's the third thing so here are the reversals if I down we want to get less views and less money no this is a common misconception it's better to have a small group of followers that love you than a large group of followers who just don't mind you Instagram shows your content to similar people that follow you if you have a mishmash of random people following you you'll get more random people if you have an audience of Ideal clients you'll get more of the same don't fall for the vanity metrics so as you can see there I they walk it through concisely why um how how exactly I would handle this objection and then the next one setting up an Instagram funnel is too complicated I hear this a lot and the funny thing is your Instagram already has a funnel whether you know it or not you just haven't mapped it out yet with just a few small tweaks to your customer Journey you can easily increase the portion of viewers that convert into lifetime clients and lastly but not least the last objection spending money on ads is risky and costly I don't want to lose money yeah but only if you do it wrong most people try ads and fail or ads just freak them out because they're scared of risk ads won't work if you don't have a proven offer don't have a specific Target demo don't follow a proven ad framework and don't spend at least $500 on one campaign or if you don't have funnel floor flow so now we Step 3: The Structure Of Your Emails. are getting into structure picking okay and just as a lesson copy is not written as the name suggests copy is assembled so now that you have all the building blocks now we go over the schematics the blueprint and then you just plug and play and plug and play okay this is why you're able to create copies so um so proficiently this is not like writing a book where you sit there blank screen and you like think of like a a big web of things to to write and you're like H I don't know how this is going to go and you start writing and then you look at it and you're like no and then you delete like the last five pages no no this is not what we're doing okay this these emails essentially WR themselves dude so the angles these are the angles that I thought of initially ads don't work here's why you think that making money over getting views strategic content moves the needle or subject line I gained 6K followers this week and I'm mad business is basically ruined so I'm going to go through each one of these emails and describe them as I go on so my initial subject line with this email was if you want more clients get less views dot dot dot question mark okay so this is a good email because again it's going against the conventional knowledge and um with the dot dot question mark it's a good way to add Intrigue because people don't know if you're actually saying it or if you're just addressing something that someone else says the more curiosity the more Intrigue the more Intrigue the more clicks so the problem with this the only one small problem with this is that as you can see if I go up here to tools and I go to word count after highlighting the subject line it is 43 characters so ideally I want 40 characters or less okay this is a rule of thumb that I use because usually when people just look at a shorter subject line idea of what the email is Pops in their head faster and when you send this on mobile um the email subject line could possibly be cut off so maybe they'll only see this much of the subject line and I want them to see the whole thing so I just went ahead and shortened it so because that was too long I created an alternative less views equals more clients dot dot dot question mark essentially means the exact same Step 4: Writing 3 Emails. thing just said in less characters and this is a crucial copywriting skill that you got to be able to do on the Fly you see a line and it looks a little bit too long you got to know how to shorten it how to break it up how to say the exact same thing in just a smaller amount of words are your views staying still good and no I'm not just being a jerk and rubbing it in because less views actually means more clients I know this sounds crazy I thought the same thing when I heard less views is better for business it's like saying a Wendy's Baconator diet is the best way to lose weight but hear me out the problem with most video agency owners are facing isn't that they don't have enough views is that they don't have enough views from their ideal audience let me break it down GIF of Australian Olympics dancer ray gun right so I say let's break it down and I show some break dancing gift this is uh some comedic relief so with that being said let's move on there's two types of agency owners that I often see here's an example agency owner a went viral for posting a funny cat video Instagram following is now filled with middle-aged moms but still gets zero new clients for their car video agency okay why because they're filled with a bunch of randoms obviously but then there's agency owner B posts more than a teenager on a selfie spree content is stuck below 200 views basically nobody knows they exist but I help people become the third type of video agency owner one that actually gets clients consistently doesn't have to depend on Word of Mouth to get new deals and has the ability to scale their video agency past 5 to 10K per month agency owner C post hypers specific content only relevant to their ideal audience focuses on conversions over viws and turns their Instagram into a client getting machine but I get it sounds complicated right well the funny thing is it's not in fact you can learn to get clients consistently in under 25 minutes so in case you missed it here's the 25-minute training I created to show you how to add an extra 5K in the next 14 days with your video agency and of course this 25 video minute video is this video sales thator right here which he tells you to book a call with him once you book a call he will essentially help you but also say by the way I can coach you or help you in your uh system all it takes is whatever his offer is probably um I'm going to take a wild guess here and say 7 to 10 grand 7 to 10 grand seems pretty pretty swingable he's helping people who are already making money he has good results already he seems like a professional he's actually a good marketer so I could see him charging 7 to 10 grand for this now if you take action and Implement these iies your guaranteed radical results and the best part this training is yours completely free as a gift for being a loyal email list subscriber and then you sign off peace right so there's not really much to break down or explain on that email essentially all I was doing was Point painting out a problem right or a challenge I was challenging their preconceived notion most people think that views are great but views aren't always the best because you need a bunch of your ideal customers I have some spots here where I'm doing comedic relief so the thing with comedic relief is that it is crucial to making really really great emails that people love reading okay if you love reading the emails you're going to read the emails in the future and although they could be helpful or educational that's only one dimension right when they're educational and entertaining that's two Dimensions so that is essentially what you want and then the rest of the email in the body is essentially me just driving the point home as to what the problem is why people are seeing this why this is happening then I give them a solution right this is the solution and then I give them the CTA which is if you want to implement this solution here's a free 25-minute video that you can check out the video leads them to the sales page sorry the video sales letter the video sales letter leads them to the calendar the calendar leads them to the call and the call of course is where they close so next up we have a Learning lesson story so subject line I gained 6K followers last week I'm mad so because this is a little long still 43 characters I'm just going to put got I got 6K followers last week I'm pissed right so it means the exact same thing I just changed it up just a little bit and while it's not perfect grammar people will understand what I'm trying to say business is actually ruined so you know this is just intriguing why I thought 6K new followers would be a good thing so let's read it hey first name last week I gained 6K followers Now While most people would be celebrating I'm actually pretty bummed why because I'm a proud member of the antiviral community and you should be too if scaling your video agency is your main goal here's why see I used to be like most video agency owners and rely on things like Word of Mouth to get clients the problem sometimes nobody would be word of mouthing to each other this led to an emotional roller coaster of nail biting and stress I created my video agency because I wanted to make a living doing what I love but that's pretty hard to do when you have bills coming up and don't know where your next client is coming from Fast Forward after 2 years my first two years and I've turned my Instagram into a client getting machine but then these 6K random followers hopped on the boat and threw a tiny wrench in the system why because they affect the Instagram algorithm negatively when I use IG ads it'll show my content to slightly less of my ideal clients now is this actually going to ruin my business n maybe I was being a little bit dramatic but now instead of having a feast and famine Revenue months my biggest issue is it might cost me one extra to get a client the next time I want to run ads but for you as an agency owner the task of building an Instagram funnel and running ads Probably sounds complex what if my ads flop what if I lose money what do I even say in the ads all very valid questions now you can figure this out on your own which could take you a lot of time and a small fortune before you start to see results or you could also stay stuck with your agency growth or you could work with me to double or even triple your video agency Revenue click here to book a call with me so we can talk about how I can help you scale your video agency as a warning there's only so many calls that I can take so make sure you schedule sooner rather than later sign off C here was not going to the video sales letter but instead was going straight to a book a call link so honestly again there's there's not really too much um that I'm doing here right this is not anything crazy this is not anything new but I will break it down slightly Okay so I gave some context right I shattered people's preconceived notions of or being a viral is good okay virality is not good ideal clients is good right and again I want to just quickly point out how all of what you write about is is inside the vsl right so there are a bunch of Big Ideas me as a copywriter and a copywriting coach the big ideas that I tell people are like you have to have a portfolio you want to build your personal brand so you look different than everybody else you want to send outreaches that are different and non-conventional so that your clients haven't seen them before you want to send out tons of value right those are the things that are around my offer but those are also the things that I teach people and show people in my emails and in my videos so those are the Big Ideas you want to write about so when people just ask well what do I write about I mean that that's just why everything inside of the video sales Center and things that contribute to people believing and getting closer to their belief shifts that will let them identify with that offer because let's just say for example that people have never heard this before right people have never heard the idea of you don't want to chase views you want to chase your ideal client views if people haven't heard of that ever before and they go straight to the vssl they're not going to be as susceptible to buying the program or just um getting on a call because they don't believe it in the first place but but if you make the people believe it and understand it before they even look at the video stales letter then they're already going to be sold on the idea they're already going to be sold on the idea when you sell the thing that sells the thing they're going to H on a call and they're going to be more susceptible to working with you okay so more communic relief when I say people wouldn't be word of mouthing to each other right that's kind of like a joke right there I also added some emojis in here as well just to kind of convey the fact that I'm not being extremely serious I told a little bit of a story here about My Success um with you know getting followers and making money from Instagram I talked about the 6K random followers and then I started talking about Instagram ads right now take note of how I tactfully go into the call to action the CTA a lot of people ctas are just disjointed they don't really make sense they don't flow together well so I say okay I know what you're probably thinking you probably have lots of questions and you probably have these pre-conceived worries about ads and they're all very valid right so you have a couple of options this is called a crossroad Crossroads close Crossroads close is when you give people options you can stay stuck where you're at you can try to do on your own waste a bunch of time and money or you can do it with me where I'll basically hold your hand and get you to where you want to go all very simple you can use these all the next time that you're creating a piece of copy and now last but finally not least is the Pas problem agitate solution promo angle I guess I could have explained what these are too because a lot of people ask so this is the Learning lesson story that's what that structure is called this structure is called cjn which simply means challenge justify and need okay if you don't understand these structures you need to watch at least the free 8h hour copyrighting course that I've uploaded because then you're not really going to have any of these basic questions anymore you're going to be on the same track as everybody else and you can actually work quicker towards getting your first client with copyrighting and making that good money so here's the Pas promo angle subject line posting every day is ruining your IG do this instead hey first name hot take you shouldn't be posting on Instagram every day or even every week or at all if you don't have an optimized offer that is so if you want more clients from Instagram let me show you how in the next 3 minutes most video agency owners focus on vanity metrics views followers and likes but here's the problem you can't deposit deposit views followers or likes into your bank account but I mean how awesome would it be if you could right getting more clients for your video agency isn't a popularity contest if you really want to get more clients from the following you already have the best thing you can do is make an irresistible offer an offer is so good it almost feels illegal but it is actually legal people tell their friends about it and people don't think twice about saying yes take my student Tyler for example after honing in on his Niche that he loved then optimizing his offer he went from 8K per month to over 21k per month in over 60 days this is the power of a great offer if you want to learn how to create one it's not rocket science an optimized offer a reliable way to turn viewers into clients into solid strategy create those and the sky truly is your limit with your video agency if you like a hand setting the system up for yourself click here to book a strategy session with me we can create a game plan on how you can scale your video agency using the same systems that Tyler did and then sign off okay so again what understood don't got to be explained you can see exactly what I did here I gave some bullets on why your irresistible offer is so important what will make people feel I gave you so I gave you the solution right so I described the problem right here very specifically I agitated the problem by telling you you know that this is essentially going to lead to you not making any money and you're going to be chasing vanity metrics and going through a popularity contest instead of getting uh money from the clients you already have so then I give you the solution which is the irresistible offer I also prove the solution by giving you a testimonial this is an awesome way that you can create an email that's not just a testimonial email but not just a Pas but you you can combine these structures now I suggest that you really do master all the structures that I give you in a minute but what I do as a copywriter is I don't really load up a template and just write stuff in it all I do is I just start to write right and I use essentially just like all all of the structures myself right I'm like avatar the Last air bender I know all of the bending I know Earth fire air water I know all of the structures and I can use them all whenever I want okay eventually you're going to get this good at copyrighting um and it's just going to be second nature to you so if you're in need of some email templates and other copyrighting sauce I got you I'm hooking you up down below in the free copy starter kit you can go down and get literally so much stuff portfolio Builder 4D starter swipe file which means like a bunch of collection of emails um and just copy from professionals sales page swipe files 4D copywriting templates 4D Outreach scripts and still way way way more free courses and free trainings and free resources on top of that in the free copy starter kit down below but the next step is to optimize and revise using ai Step 5: Optimize & Revise With AI ai is a great tool I use it all the time I don't use it how a lot of other people say to use it which is like have it write the emails for you sure I'm sure you can probably do that but you know I'm the copywriter I would rather write the copy myself and then just improve it with AI so the only three prompts that I really use to create this email is make these emails better give me a funny analogy and give me 10 options for whatever the analogy I'm trying to come up with is and finish this sentence give me 10 options right so that's those are all all that I used so for example finish this analogy in 10 ways and make them funny saying less views is better than getting more clients is like right so when I read these I saw the donuts one and I thought hm what's another way I can use that so I said saying less views is better for getting clients is like saying that the Wendy's Baconator diet is the best for losing weight okay so you see it's kind of like a funny comedic relief analogy right there I came up with that just by using chat gbt I didn't copy and paste chat gbt but I prompted it to actually give me some ideas and this is how I use it and this is how I love to use Ai and then I came up with another one come up with 10 different ways to say this phrase an offer that's so good it makes people feel stupid saying no Okay the reason why I didn't want to use that exact wording is because although the Creator used that wording I know Alex Heros uses wording all the time so I wanted to come up with something fresh and something new right I don't like just regurgitated sayings I really don't like that so um I asked it that and it gave me some uh results here but they weren't how I like them so then I again just have to argue back and forth with chbt I said keep the offer so good part but completely changed the second part so that it still means the offer is great right and then I got some um right here right and then I used some of the best ones or just got some ideas from it and put it in the email pretty simple and straightforward and next of course and certainly not least is the peer review process okay as Step 6: Peer Review Process. you can see in the school Community everybody's asking to look at your copy and to review it right drop your ex exceptional copy here for review let me review your email for every uh Wednesday and Friday only get your copy reviewed here right everybody wants to just look and review your copy so the link for the free school Community is also down below okay H hooking you guys up with all kinds of stuff and remember if you guys want to work with me personally to help Your Next Steps. you make a full-time income with online copyrighting the link for that is down below in the description to apply okay so essentially me and my team holding your hand to getting your first or next premium copyrighting client if you want to learn more about getting clients I'll put some videos on screen for you now I'll put the free 8 Hour course up there and I'll also put another free course on Outreach and how to get your first copyrighting CS now that you know how to write some awesome emails all right everybody that's it for today and of course I'll see you guys on on the next one peace