>> A FACE LARGER THAN LIFE AND A MESSAGE HELPING TO SAVE LIVES. >> ONE QUARTER PILL CAN KILL. BECAUSE THAT'S THE TRUTH. >> THAT'S KERRY LUTHER. HER SON, TOSH, DIED OF A FENTANYL POISONING IN 2015 AFTER TAKING A COUNTERFEIT XANAX PILL. >> YOU KNOW, IT WILL BE NINE YEARS THIS OCTOBER, BUT THAT DOESN'T CHANGE THE TRAUMA OF HAVING LOST HIM THAT WAY. >> SHE'S SINCE BEEN SHARING HIS STORY, SPEAKING AT BAY AREA SCHOOLS AND BEYOND, AND NOW SHE WANTS TO PUT UP MORE OF THESE BILLBOARDS. >> WE'RE TRYING TO EXPAND. SO THE BILLBOARD RIGHT NOW IS JUST LOCATED IN A SMALL COMMUNITY IN THE WATSONVILLE AREA, WHICH IS NEAR TO WHERE MY SON GREW UP. >> AND IN HER EFFORTS TO GO BIG, SHE'S CALLING ON SOME HEAVY HITTERS. THE SAN FRANCISCO GIANTS. >> TOSH WAS MY SECOND BORN, AND HE WAS A, I'LL SAY, RABID GIANTS FAN. >> STILL RECALLING THE FIRST SEASON WITHOUT HER SON AND FELLOW FAN. SO MANY MOMENTS WHERE I FELT LIKE I NEEDED TO PICK UP THE PHONE TO CALL HIM AND TALK ABOUT WHAT WAS HAPPENING PRESEASON. >> AND THAT WAS REALLY HARD. YOU KNOW, TO HAVE THAT MOMENT WHERE IT'S LIKE, I CAN'T DO THAT ANYMORE. >> AND NOW THE TEAM IS HELPING HER RAISE FUNDS AS PART OF ITS FIRST FENTANYL AWARENESS DAY. >> WE KNEW THAT WE HAD TO FIGURE OUT A WAY TO BE A CONNECTOR FOR RESOURCES FOR PEOPLE WHO HAVE SHARED EXPERIENCES. >> STAR PITCHER LOGAN WEBB, LEADING THE CHARGE. AN ADVOCATE HIMSELF AFTER LOSING HIS COUSIN CADE TO THE FENTANYL CRISIS. WEBB TALKED ABOUT HIS COUSIN'S DEATH IN AN ESPN OUTSIDE THE LINES DOCUMENTARY. HE HAD BEEN THE BEST DAD AND JUST IT'S HEARTBREAKING. >> IT'S SOMETHING THAT IMPACTED LOGAN DEEPLY AND SOMETHING THAT HE'S BEEN REALLY PASSIONATE ABOUT, RAISING AWARENESS FOR AND BECOMING AN ADVOCATE FOR. AS FOR KERRY, SHE SAYS SHE'S GRATEFUL FOR THE GIANTS SUPPORT AND THAT HER WORK WILL CONTINUE. >> THAT BRINGS ME VERY DEEP JOY KNOWING THAT THAT OTHER FAMILIES ARE BEING