new Starbucks CEO Brian nickel outlined a turnaround plan focusing on improving customer service and returning to Starbucks core values nckl aims to empower Baristas improve consistency and revamp stores to make them inviting third places his plan also includes more traditional advertising which proved successful in his previous role at Chipotle the stock has responded well Rising 24% after his appointment and 1.2% after his open letter Starbucks currently trades at $985 with a market cap of $112 billion and AP ratio of 27.5 never miss a winning stock be the first to know comment follow And subscribe