how Dixon taond deroga become number one in America it all started with Joseph Dixon a brilliant inventor who used graphite from his father's ship to create the first pencil he founded the Joseph Dixon Crucible company in 1827 which later became Dixon tyoga but in the late 19th century they faced tough competition from iard Faber the market leader so how did they rise to the Top by rebranding with a name tied to American patriotism taond deroga also by using the highest quality materials their pencils became a hit especially during World War II when they supplied massive quantities to the government by partnering with businesses Schools and Government organizations Dixon tyoga captured a significant market share even as the digital age arrived they didn't compromise on quality and still securing their legacy as America's favorite pencil brand subscribe for more videos better than this one