Intro hey everyone welcome back to the channel Ford CEO just screwed all truck buyers if you're a fan of trucks especially Ford's iconic f-s series you might want to hold on to your wallets today we're diving into some shocking news that could affect every potential truck buyer out there Ford CEO has just made a move that might make you think twice about getting that brand new F-150 you've been eyeing with sales dipping recalls piling up and now the promise of even higher prices next year things are looking a bit Grim for truck enthusiasts so let's break it all down and see what's really going on if you like this video please give it a thumbs up and subscribe to our Channel also leave your comments below Current State of Fords Truck Lineup segment one the current state of Ford's truck lineup first off let's talk about the trucks themselves we all know Ford's f-s series is legendary with models like the F-150 and Superduty leading the charge in the pickup Market these trucks are known for their power durability and the sheer variety of options available but with great trucks come great price tags and that's where things start to get a bit dicey take this 2024 F350 Superduty for example it's a beast of a truck equipped with a 6.7l turbo diesel engine 10-speed automatic transmission and a fair number of options you'd think a truck like this would be a dream come true for any serious truck buyer but at a staggering $124,000 it's more of a Financial nightmare sure it's aarat which means you're getting a higher-end trim with all the bells and whistles but that price tag is enough to make anyone think twice and it's not just the Superduty models that are hitting new highs in price even the popular F150s are getting out of reach for many buyers take this Lariat model with a 3.5 L power boost full Hybrid engine it's got everything you could want daytime running lights a power remote tailgate tow hooks and more but it's listed at $96,500 with prices like these it's no wonder for its sales are down almost 9% compared to last year father forgive them they know not what they do segment two why are prices going Why Are Prices Going Up up so why is Ford cranking up the prices especially when sales are already down one big reason could be the recalls Ford has been struggling with a series of issues across its lineup from faulty fuel injectors and the ES ape and Bronco sport to transmission problems in the 2014 F-150s these recalls are costing Ford a lot of money and it seems like they're trying to recoup those costs by raising the MSRP on the new vehicles but it's not just the recalls Ford has also been dealing with a major challenge in the electric vehicle EV Market the F-150 Lightning their Flagship electric truck wasn't selling well initially but in the first half of 2024 sales suddenly spiked by by nearly 80% why because Ford started offering massive incentives cash back offers low interest rates you name it they're practically giving these trucks away just to move them off the Lots the catch Ford is losing money on every single one of these electric vehicles a brief pause your likes are the Elixir that fuels the creation of more riveting videos don't withhold it shower us with your likes segment 3 the The Shift Forward shift and forward sales strategy despite the financial losses on their EVS Ford is pushing ahead with their electrification plans they've invested heavily in this area and they're committed to making it work even if it means taking a hit in the short term but while they're focused on the future what does this mean for the present well for one it means that Ford is Shifting its focus away from higher-end Models like the lariat and more towards lower to mid-level trims like the XLT and STX you've probably noticed that there are a lot more of these models showing up on dealership Lots lately these trucks come with more plastic parts fewer luxury features and generally lower specs but they're still not exactly cheap the idea seems to be that by offering more affordable options Ford can attract buyers who might otherwise be priced out of the market but here's the kicker even these lower-end models are going to see price increases next year that's right Ford has already announced that they'll be raising the MSRP across the board in 2025 from the Maverick to the F-150 so while you might think you're getting a good good deal on an XLT or STX now you could be in for a rude awakening when the prices go up again next year segment The Impact on Buyers four the impact on buyers so what does all of this mean for you the buyer unfortunately it means that getting your hands on a new Ford truck is going to be more expensive no matter which model you're interested in and with inflation and the cost of living already putting a strain on many people's budgets these price hikes are going to make it even harder for the average person to afford a new truck let's breing break it down a bit more if you're looking at a high-end Lariat model right now you're already facing a price tag of around $94,000 next year that same truck could be pushing $117,000 even the more modest xlts are likely to see significant price increases potentially rising to around $93,000 and while Ford is trying to make these lower trim levels more appealing by adding some nice features the fact remains that these trucks are still far from cheap and it's not just the F-150s that are affected Ford's entire lineup is feeling the squeeze the full-size Broncos which were a hot commodity when they first launched are now sitting on Lots unsold the same goes for the Mustang Mai and other electric models these vehicles are only moving when Ford offers big discounts which isn't a sustainable strategy in the long run tonight we have to make a deal segment 5 Fords Financial Strategy Ford's Financial strategy and the future of the truck market so why is Ford doing this it all comes down to their financial strategy Ford has openly admitted that they're making the bulk of their profits from commercial sales those white Fleek Vehicles you see everywhere like Vans and large trucks these sales are steady and reliable providing a much needed Financial cushion as Ford navigates the challenges of the retail Market but Ford also knows that they can't ignore the retail Market entirely that's why they're still investing in their lineup even as they raise prices they're betting that the demand for trucks particularly the f-s series will remain strong enough to justify these price increases and with the shift towards electrification they're hoping that their investment in EVS will pay off in the long run even if it means taking some losses in the short term however this strategy isn't without its risks as prices continue to rise Ford could find itself pricing out a significant portion of its customer base and with competitors like RAM and Chevrolet also stepping up their game for it can't afford to lose its Edge in the market one more small pause as the curtain descends a word of gratitude unfurls a thank you for traversing the intricacies of this tale to its conclusion do not forget to subscribe to cast your like as a mark of communion a final Revelation awaits in the playlists that will Grace your screen at the end of this video an unveiling that promises to leave you in awe conclusion so what's the takeaway from all of this if you're in the market for a new truck especially a Ford you might want to act sooner rather than later prices are only going up and the longer you wait the more you're likely to pay but even as you consider your options keep in mind the broader Trends in the market Ford is making some big moves and while they're focused on the future it's clear that the present is going to be a challenging time for truck buyers thanks for watching and be sure to like And subscribe for more updates on the latest in the automotive World stay tuned and we'll see you in the next video I'll be back what