Costco made 4 billion off memberships - Every company is going to copy this

Costco made $4 billion in membership fees alone what if I told you every company in the world is going to steal this model so Costco is one of the fastest growing retailers in the world with a renewal rate of 90% for comparison Netflix is around 75% and Amazon Prime's already perfected this with free shipping and streaming making them around $40 billion a year but the reason this model works so well it's predictable revenue and customer retention for example if you pay $60 to $120 for a subscription or a membership you're more likely to use it so that gives the business more opportunities to win over the customer Costco obviously supplies more of a consumer need than Netflix does but the idea Remains the Same make people pay Upfront for Access humans love to be part of an exclusive Club but also provide enough value so they renew and keep coming back Costco and Amazon make more than 99.9% of businesses off membership fees alone if more companies don't figure out how to work this model into their business plan Costco and Amazon are going to take over more than they already have