the big story of the week is Beetlejuice Beetlejuice this movie opening over $100 million just in the United States is just incredible to me if you'd asked me two months ago what do you think would be a good number for Beetlejuice Beetle Juice to open with I probably would have set like $45 million long delayed sequel kind of quirky kind of a niche property and then all these projections came in that it was like it's looking to open at like 75 million and the actuals come in and it makes $1 million Guardians of the Galaxy volume 3 last year was about this kids like something that's creepy and weird but not so much that it's pushes them away something that's in that category that they can dip their toe in the creepy but that their parents will still let them watch it add to that big Renaissance with Wednesday for Tim Burton the Jenna Ortega effect throw all those pieces together and Beetlejuice became like this big cultural event