why do 80% of NFL players choose a Sleep Number smart bit because the higher my sleep IQ score the better I play but that's not the only reason hi me I'm the other reason he likes his side firm I like my side soft Sleep Number does that effortless Comfort all night so sleeping on a smart bet is why you can play like this yeah because I also like to sleep cool and I like it warm and cozy and I really like it when we both get what we want sleep number does that shop now at a Sleep Number store near you