imagine creating a viral hit only to have it snatched away that's what happened to Jules LeBron trans Tik Tock star Jules LeBron famous for her catchphrase very demure very mindful is heartbroken someone else trademarked her viral phrase jwes used this phrase in a fun video about workplace demeanor it blew up overnight but here's the twist Jules didn't trademark it somebody else swooped in and did it first this left Jules feeling crushed and regretting missed opportunities she shared her feelings in a now deleted Tik Tok revealing how she felt she dropped the ball this incident is a huge lesson for creators everywhere protect your intellectual property in the blink of an eye your viral content can be taken over despite this setback Jewel's Journey from cashier to event host thanks to Tik Tok is inspiring her story is a powerful reminder of social media's potential to amplify voices and create opportunities but it also highlights the tricky Waters of online content ownership stay vigilant creators don't let your hard work be taken from you